Social Media Coordinator [Communications Broadcast & ...

Employer Name: CUNY School of Professional Studies Social Media Coordinator [Communications Broadcast & Multimedia Production Coordinator] POSITION DETAILS As New York?s leading online school in New York since 2006, the CUNY School of Professional Studies (CUNY SPS) offers the most online bachelor's and master's degree options at the City University of New York, and serves as the University's first undergraduate all-transfer School. With 26 degrees and numerous other non-degree and grant-funded workplace learning programs, CUNY SPS meets the needs of adults who wish to finish a bachelor's degree, progress from an associate's degree, earn a master's degree or certificate in a specialized field, and advance in the workplace or change careers. Consistently ranked highly by U.S. News & World Report for its online offerings, CUNY SPS has emerged as a nationwide leader in online education. The School's renowned and affordable online programs ensure that busy working adults may fulfill their educational goals on their own time and schedule. As CUNY SPS moves beyond its' 20th year, we dedicate ourselves to engendering an innovative and transformative student-centered experience. Reporting to the Digital Strategy Manager, the Social Media Coordinator is responsible for creating, curating, and managing content across the university?s social media platforms to engage and grow our online community. The ideal candidate will have a deep understanding of social media trends, strong communication skills, and the ability to craft creative, compelling content that reflects the values and mission of the school. This role will collaborate with various departments, including Admissions, Student Life, and Alumni Relations, to highlight university events, achievements, and stories. In addition to the CUNY Title Overview, the Social Media Coordinator will be responsible for the following duties: Develops,curates,andmanagesdailysocialmediacontent(text,images,videos)thatengagestheuniversity community and strengthens the brand. CreatesgraphicsandvideosusingtoolslikeCanva,AdobeCreativeSuite,orsimilarsoftware. Monitorssocialmediatrendsandintegratesbestpracticesintocontentstrategies. Activelyengageswithstudents,faculty,alumni,andprospectivestudentsthroughcomments,messages,and interactions, fostering a sense of community and school pride. Respondspromptlytoinquiriesandcomments,maintainingapositiveandprofessionaltone. Tracksandanalyzesperformancemetricsacrossplatformstomeasuretheeffectivenessofsocialmediacontent and campaigns. Preparesmonthlyreportsonsocialmediaperformanceandprovidesinsightstooptimizefuturestrategies. CollaborateswithdepartmentssuchasAdmissions,StudentLife,andAlumniRelationstopromoteuniversity events, achievements, and student stories. Assistsindevelopingandexecutingsocialmediacampaignsforkeyuniversityinitiativeslikeopenhouses,student recruitment, and fundraising events. Provideslivesocialmediacoverageforevents,capturingphotosandvideosasneededto highlightimportant moments and engage followers. Maintains and updates the university?s social media presence on platforms including Instagram, Facebook, Twitter/X,LinkedIn,TikTok,andYouTube;ensuresallsocialmediaactivitiesalignwiththeuniversity?sbranding guidelines and maintains a consistent voice. Evaluatesnewandemergingplatformsforpotentialalignmentwiththeuniversity?sgoals. NOTE: Until further notice, work will be performed in a hybrid manner with 70% onsite presence. Candidates must be legally authorized to work in the United States on a full-time basis. QUALIFICATIONS Bachelor's degree required. Preferred Qualifications: Bachelor?sdegreeinMarketing,Communications,Journalism,orarelatedfield. 1-2yearsofexperiencemanagingsocialmediaaccounts,preferablyinhighereducationorforabrand. Experienceworkinginauniversitysettingorwithhighereducationclients. Proficiencyinsocialmediaplatforms(Instagram,Facebook,Twitter/X,LinkedIn,TikTok,YouTube). Experiencewithsocialmediamanagementtools(e.g.,Hootsuite,SproutSocial,Buffer). Basicgraphicdesignandvideoeditingskills(e.g.,Canva,AdobePhotoshop,Premiere). Strongwrittenandverbalcommunicationskills. Abilitytoworkindependentlyandaspartofateaminafast-pacedenvironment. Creativemindsetwithaneyeforvisualstorytellinganddesign. KnowledgeofSEO,SEM,anddigitalmarketingbestpractices. Abilitytounderstandandanalyzedatatoinformcontentstrategies. Photographyorvideographyskills. CUNY TITLE OVERVIEW Supports the creation and maintenance of multimedia communications. Collaborates with internal and external personnel to develop multimedia concepts to communicate key messages Creates content utilizing one or more types of media (e.g., photography, video, audio, and web technologies) Coordinates pre-production, production and post-production activities Designs, edits, and uploads content to internal and external sites and programs Maintains archives, materials, and project documentation Performs related duties as assigned. CUNY TITLE Assistant to HEO FLSA Non-exempt COMPENSATION AND BENEFITS Salary commensurate with education and experience, from $54,725 - $59,444. CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world. HOW TO APPLY From our job posting system, select

Created: 2025-10-04