Senior Director, Marketing

Title: Senior Director, Marketing Reporting to: Chief Revenue Officer Opportunity:Get Well is seeking a visionary and data-driven Senior Director of Marketing with a demonstrated history of building brand awareness and driving enterprise B2B growth and profitability. As a key member of Get Wells leadership team, s/he will play an important role in asserting Get Wells position as the digital patient engagement market leader, reinvigorating the company brand and enabling the company to consistently hit aggressive growth goals.The Senior Director of Marketing reports directly to the Chief Revenue Officer and will help determine and drive the overall go-to-market strategy of the company. Furthermore, this individual will partner with sales, client services, product marketing, product management, business development, corporate development, and operations to build a qualified sales pipeline and brand awareness, while clearly communicating the companys value proposition to current clients and prospects. S/he will be expected to influence all aspects of the organization - both internal and external - and play a significant role in the development of strategies and tactics across a diverse sales solution set to drive revenue and profitability. The ideal candidate will be an exceptional leader who has a proven track record of crafting compelling narratives around complex technologies - especially AI - and translating them into clear, measurable business value for healthcare stakeholders. S/he will have a proven track record of bringing new products/packaging to market, hitting revenue-focused KPIs, and establishing best practices to enable a high-performing, metrics-driven marketing team. This position can be based remotely and will require occasional travel to Get Well's Bethesda, MD headquarters. Additional travel may be required. Responsibilities:Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital).Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels.Craft a differentiated brand narrative that clearly communicates the impact of Get Wells AI powered solutions on patient care and operational ROI.Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers.Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring resultsPartner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products in order to support Get Wells growth objectivesTrack and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline About You:Highly goal- and metrics-orientedStrong and constructive realist with an ability to uncover truths, assess risk, lead through constructive dialogue, and arrive at balanced conclusions and risk mitigation considerationsExceptional collaborator and team memberEffective communicator who drives constructive dialogue within a highly cross-functional team environment to move business forwardHighly comfortable in a small to midsize company environment; able to both strategically lead teams/agencies as well as roll up the sleeves to get the job doneWorld class professional, respected immediately not because of what he/she has done but because of how he/she leads…at all levelsIntellectually curious with thirst for learning both Get Wells business and people; can assume a “patient centered?? mindsetAuthentic, deliberate, and decisive leader who drives change and success through strategy, data, and positivityAble to move forward quickly and come to a resolution and actionable next stepsRequirements:10+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team; enterprise healthcare experience is preferredProven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciencesDeep experience in and understanding of enterprise healthcare, payor, and / or government healthcare highly desiredStrong ability to develop high-impact storytelling that connects emerging tech with real-world ROIHighly analytical and data driven with execution mindset based on quantifiable business outcomes and ROIQuantifiable lead generation through strong demand generation and outbound / inbound efforts; proven track record in directly contributing to revenue, not just top-line leadsUnderstanding of how to quickly accelerate Account Based Marketing (ABM) work to drive deep connection with key accounts Demonstrated ability to build market leadership through strong PR, digital media, and branding strategyExperience bringing new products to market, packaging, and driving utilization within existing client baseExceptional communicator and inspirational leader- must be comfortable working with clients, internal constituents and vendors and exceptional at motivating and developing team members into incredible talentAdhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations About Get Well:Now part of the

Created: 2025-10-04