Divisional Director of Marketing and Communications

Description The ideal candidate has experience with communications, public relations, and digital marketing/fundraising within a nonprofit setting. This role requires strategic vision, creativity, communications experience, and the ability to lead cross-functional initiatives. In addition to providing guidance to the mar-comm team, this position will also be directly responsible for developing and executing internal communications plans, serving as a liaison to leadership, and driving results through data-informed decision-making. A strong commitment to donor-centric storytelling and clear, consistent communication is essential to success in this role. DUTIES AND RESPONSIBILITIES: + Marketing/Branding u2013 Work with Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral); ensure consistent messaging; ensure adherence to brand standards; act as liaison with Territorial CRD Department on regional / national campaigns. + Crisis Communications / Issues Management u2013 Manage crisis / issues communications; prepare spokespersons (with support from Territorial CRD Department as needed) + Emergency Disaster Services (EDS) Communications / Public Information Officer (PIO) u2013 act as Divisional PIO in disaster situations; gather and share news, photos, statistics from the scene of the disaster, coordinate media opportunities; act as liaison with Territorial CRD Department on communications. + Always work toward coordinating all of the above with Divisional Development team to help ensure an integrated development / fundraising approach + Serve as the primary brand steward, maintaining brand integrity and ensuring alignment across national, territorial, and divisional offices. + Communicate national branding campaigns across the division. + Keep up with and train teams on best practices in brand management, marketing trends, and integrated communications strategies. + Collaborate with the Donor Care team to ensure all direct marketing communications are donor-centric, leveraging clear, compelling, and well-crafted messaging to maximize engagement. Collaboration & Storytelling Integration + Work closely with content teams, including fundraising, storytelling, and digital content teams, to align messaging and maximize the impact of The Salvation Armyu2019s storytelling resources. + Work with the DOD and fundraisers, as requested to develop a cohesive approach to donor communications, ensuring messaging is consistent, engaging, and emotionally compelling across marketing touchpoints. + Identify and integrate compelling stories into marketing materials, ensuring storytelling is leveraged effectively for donor outreach efforts. Leadership & Team Oversight + Lead and mentor personnel, which includes; Digital Manager (digital fundraising, social media, email campaigns, paid media, and website strategy). + Foster a collaborative team culture, empowering staff to leverage their expertise while working toward shared goals. + Demonstrate leadership, with knowledge of and experience in public relations, marketing, social media, branding, crisis communications. + Establish a regular cadence of meetings with direct reports to ensure seamless communication and coordination. + Foster a collaborative environment through regular online and offline communication methods. Brand & Vendor Oversight + Oversee The Salvation Armyu2019s brand presence across all paid, owned, and earned media channels. + Maintain brand guidelines and ensure compliance across national, territorial, and divisional marketing efforts. Internal & Field Communications + Develop and implement internal communication strategies to streamline messaging across the division. + Ensure key messages, updates, and initiatives from The Salvation Army National Headquarters and the Western Territory are disseminated effectively and in a timely manner. + Serve as the primary liaison to corps or program marketing and communications leaders, offering strategic guidance and resources. + Coach / equip officers and staff at Divisional Headquarters, Corps and Programs in any / all of the above areas (with training support from THQ as needed) + Develop training tools such as orientation materials, and instructional collateral for use in the field Advertising & Media Campaigns + Coordinate division-wide advertising campaigns and manage divisional and market-level media buys (broadcast, not digital). + Align marketing efforts with strategic objectives, ensuring all messaging supports fundraising and brand awareness Report & Performance Analysis + Develop and deliver regular reports on marketing, communications, and brand performance, evaluating effectiveness across direct mail, digital fundraising, PR, advertising, and internal communications. + Provide monthly reports to the Director of Development, tracking key performance metrics. + Use data-driven insights to refine strategies, optimize marketing investments, and ensure measurable ROI. + Ensure marketing performance aligns with The Salvation Armyu2019s fundraising objectives and donor engagement goals. KNOWLEDGE, SKILLS, AND ABILITIES required + Strong background in integrated communications and marketing + Ability to lead and mentor personnel, fostering collaboration and leveraging subject matter expertise + Proven ability to develop and execute internal and external communications strategies aligned with organizational goals + Excellent written and verbal communication skills, with the ability to craft donor-centric, compelling messaging + Demonstrated experience in digital marketing/fundraising, including campaign strategy, content development, and performance tracking + Deep understanding of advertising, media campaigns, and vendor management to ensure successful fundraising initiatives + Strong data-driven decision-making skills to track marketing performance and refine strategies for optimal ROI + Ability to navigate complex organizations, balancing strategic vision with operational execution + Proficient in leading cross-functional initiatives with teams from diverse disciplines to achieve shared goals + Project management skills to oversee multiple priorities in a fast-paced, dynamic environment + Familiarity with digital marketing tools and platforms for web strategy, social media, email campaigns, and paid media EDUCATION EXPERIENCE + Bacheloru2019s degree in marketing, Communications, Business, or a related field (masteru2019s preferred) + 7+ years of experience in marketing and communications, with a deep understanding of digital fundraising + At least 2 years of recent leadership experience in setting marketing and communications strategy and overseeing staff + Proven experience in public relations, crisis communications, branding, and social media strategy + Experience managing vendor and agency relationships, ensuring optimal performance and return on investment + Experience driving donors or customer-centered marketing and communications strategies + Nonprofit or faith-based organization experience preferred but not required COMPENSATION + $110,000 - $120,000 EQUIPMENT USED: + Modern Office Equipment and Relevant Software PHYSICAL REQUIREMENTS: + Ability to lift up to 25 lbs. (usually file boxes) ADA Statement: Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests if the accommodation needed is reasonable and no undue hardship would result. Acknowledgment of Religious Purposes of The Salvation Army: Please note that The Salvation Army has a religious purpose and status as a church. We ask our employees that they do nothing to their relationship with The Salvation Army to undermine its religious mission. Employees must agree and understand that their services are a necessary part of The Armyu2019s religious purposes and their work-related conduct must not conflict with, interfere with, or undermine such religious programs or The Armyu2019s religious purposes. At-Will: Any employment relationship with this organization is of an u201cat-willu201d nature, which means that an Employee may resign at any time and the Employer may discharge an Employee at any time with or without cause. It is further understood that this u201cat willu201d employment relationship may not be changed by any written document or by conduct unless such change is specifically acknowledged in writing by an authorized executive of this organization. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights ( notice from the Department of Labor.

Created: 2025-11-01