Head of Demand Generation & Marketing Automation

As the leader of Demand Generation and Automation Strategy, the candidate will play a pivotal role in driving effective lead management and campaign execution across the organization including how we leverage CRM and our marketing technology stack.Aon is in the business of better decisionsAt Aon, we shape decisions for the better to protect and enrich the lives of people around the world.As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.What the day will look likeStandardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.Supporting demand generation through the execution of marketing initiatives utilizing. This team develops and implements best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms, ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.Optimization of lead management processes including standardizing lead definitions, transitioning from interim processes, accelerating adoption of new data architecture, and implementing global lead routing.Enhance lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.Develop, build, and maintain best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.Ensure timely and seamless lead distribution and management across Aon Connect and Salesforce environments, with a focus on driving adoption and tracking program progress.Manage global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.Support end to end event promotion and create a culture and campaign structure that drives result oriented outcomes from events.Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business.Provide Team leadership and direction, providing clear communication of strategy, setting and demonstrating expected standards.Cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.How this opportunity is differentThis role is critical in managing global demand generation campaigns, encompassing new business, cross-sell, upsell, and re-engagement activities, with performance measured against annual targets.The role aims to foster synergies across platforms and solution lines, enable scalability, and support growth priorities.As a team leader, this role will facilitate team collaboration, and ensure clear communication of strategic plans, championing ongoing learning and development.Skills and experience that will lead to successKey Behavioral CompetenciesStrategic Leadership: Demonstrates vision in establishing demand generation strategies aligned with organizational goals, while inspiring and guiding teams towards successful execution.Collaboration and Influence: Excels in cross-functional environments, building strong relationships across digital marketing, sales, and technology teams to drive consensus and shared outcomes.Analytical Thinking: Approaches challenges with a data-driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms to inform decision-making and continuous improvement.Change Agility: Adapts rapidly to evolving technologies, mark

Created: 2025-09-29