Service Line Marketing Manager

JOB REQUIREMENTS: Job ID : 5b93da3f-eeac-41bb-a4ea-615cb4d16fc0Responsibilities Develops and executes a service-line-specific strategyand plans for increasing sales based on the value proposition for marketsegment to generate demand, create differentiation and drive perceivedvalue. Collects relevant data and analyzes market/competitor trends toprovide direction to the development of marketing strategy andpositioning of key services, products and product groups. Generates andmanages pipeline of prospective clients for the purpose of businessdevelopment engagement. Assists leadership in identifying trends andgaps for each distinct service line and develops recommendations toaddress findings. Develops and maintains in-depth, up-to-date productand service knowledge and communicates to a variety of audiences such asthe sales team, client services, operations, etc. Recommends and managesspecific marketing functions such as public relations, tradeshows, andadvertising venues for each service line. Develops effective collateral,specification sheets, literature reviews, training materials and salessupport for sales staff and support teams. Recommends and developsprimary and secondary market research tools for each distinct labservice line. Identify and analyze financial needs and developoperational and capital expense budgets that ensure cost-effectiveoperations Assist Senior Marketing Manager in the preparation of thebudget, and ensures that Versiti resources are used wisely Processpaperwork including purchases orders and invoices in a timely manner.Actively collaborates and communicates with peers in Operational roles,Business Development, Growth Marketing, and PR to deliver B2B solutions.Follows developments and advancements through relevant journals,articles and congresses, and participates in professional activities tokeep abreast of technical and legal developments in the service linefield. Maintains required records, reports and files as pertains toareas of responsibility. Upholds the customer services standards andmanagement philosophy of Versiti. Performs other duties as required orassigned which are reasonably within the scope of the duties in this jobclassification Understands and performs in accordance with allapplicable regulatory and compliance requirements Complies with allstandard operating policies and procedures Qualifications EducationBachelor's Degree from an accredited college or university in lifesciences, marketing, business development and/or engineering requiredMaster's Degree in Science degree in life sciences or BusinessAdministration (MBA) from an accredited college/university preferredExperience 4-6 years combined experience in sales and marketingcommunications, sales training, or product development requiredExperience in healthcare, biopharma, medical devices, or laboratorytesting preferred Experience in project management or leading projectsacross functional areas preferred Demonstrated ability to report onproject status, deliverables, and results preferred Knowledge, Skillsand Abilities Strong understanding of healthcare, biopharma, medicaldevices, or laboratory industry required Knowledge of healthcare,reference laboratory and associated services required requiredSelf-starter with the ability to work independently with minimal directsupervision required Excellent strategic planning and multichannelmarketing skills, especially social and digital required Demonstratedunderstanding and experience with successful outcomes in marketing,sales, and/or outreach required Ability to plan and execute marketingcampaigns to generate new prospects and improve client retentionrequired Ability to gather and report customer intelligence to salesteams required Strong organizational, critical and practical thinkingskills required Outstanding interpersonal and relationship-buildingskills required Excellent v rbal and written communication andpresentation skills including ability to present technical informationto customers required Tools and Technology Personal Computer (desktop,laptop, tablet, mobile phone) required General office equipment (laptop,printer, scanner) required Microsoft Suite (Word, Excel, PowerPoint)required Project management software (basecamp, trello, etc) required APPLICATION INSTRUCTIONS: Other: Please apply at :females, minorities, and special disabled veterans and otherveterans are encouraged to apply.

Created: 2025-10-04