Hybrid Marketing Analytics Manager - Insurance

Marketing Analytics ManagerPosition OverviewOur client, a well-known insurance company, is seeking a Marketing Analytics Manager to join their team on a full-time freelance basis, starting on or before October 1. As the Marketing Analytics Manager, you will organize and manage campaign analytics around campaigns supporting our Financial Protection & Retirement Solutions product portfolio. Your responsibilities will include working cross-functionally to manage reporting for campaigns, website engagement, content reporting, and SEO efforts. The ideal candidate has hands-on experience using digital marketing reporting tools, including Google Analytics, Looker Studio, Google Tag Manager, Ahrefs, and Search Console.This role is hybrid, requiring 3 days onsite at the company's Hudson Yards office in New York, NY.Key ResponsibilitiesLead the analysis of marketing campaigns and customer engagement metrics to drive insights and optimization strategies.Provide actionable insights and analysis for marketing initiatives across multiple channels, recommending ways to leverage past success to apply to future programs and campaignsReview existing reports and dashboards, and create new ones as needed that demonstrate our marketing and brand effectivenessProvide full funnel insights for lead generation, nurture campaigns, and member engagementProvide insights on sales enablement capabilitiesEnsure that website features and events are appropriately tracked within digital tracking tools troubleshoot with tech and data teams when necessaryShare ongoing trends, distill information, and provide creative insights that can be leveraged for contentDefine KPI benchmarks to determine the success of campaignsPresent data to key stakeholders across multiple teamsCoordinate production of bi-weekly, monthly, and quarterly performance reports and dashboards with the offshore teamQualificationsExperience within insurance or other financial service-marketing industries that use digital content and marketing channels to drive engagement and demand.7+ years of hands-on experience with marketing campaign analytics systems such as Google Analytics, Google Looker Studio, Google Tag Manager, Ahrefs, and Adobe Analytics.Proficiency in website analytics and conversion rate optimizationExperience working with a distributed team in a matrix organization or agency experienceKnowledge of using Excel for large data sets & understanding of web analytics KPIs.Flexible and creative problem solverable to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitudeExperience with lead and demand generation marketing campaignsStrong analytic skills and ability to make sound decisions.Highly organized, detail-oriented, and focused on consistently exceeding this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.Minimum Salary: 45.00Maximum Salary: 55.00Salary Unit: Hourly

Created: 2025-10-01