Head of Asset Owners and Public Sector Marketing

At BNY, our culture allows us to run our company better and enables employeesu2019 growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the worldu2019s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance u2013 and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.Weu2019re seeking a future team member for the role of Head of Asset Owners, Corporates & Insurance Marketing to join our Client Marketing team. This role is located in New York City The Head of Asset Owners, Corporates & Insurance Marketing is a senior leader responsible for driving strategic marketing initiatives within the asset owner, corporates and insurance segment. The ideal candidate will have a deep understanding of the space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and this role, youu2019ll make an impact in the following ways: Strategic Marketing Leadership Develop and implement a comprehensive marketing strategy for the segment, aligning with the firmu2019s overall business goals Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach Client Acquisition & Retention Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI Brand Positioning & Thought Leadership Establish and enhance the firmu2019s brand presence in the asset owner, corporates & insurance market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader Cultivate relationships with industry organizations, publications, and conferences to showcase the firmu2019s expertiseTo be successful in this role, weu2019re seeking the following: u2022 12+ years of client marketing u2022 Experience with B2B and B2B2C marketing programs u2022 Highly analytical mindset and attention to key metrics u2022 Ability to run experiments and continuous testing in order to optimize performance u2022 Agile approach to growth marketing and the ability to punch through ambiguity u2022 Overall track record of professional and academic success u2022 Experience in building, leading and motivating teams while collaborating in a matrixed organization At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom BNY LinkedInHereu2019s a few of our recent awards:u00b7 Americau2019s Most Innovative Companies, Fortune, 2025u00b7 Worldu2019s Most Admired Companies, Fortune 2025u00b7 u201cMost Just Companiesu201d, Just Capital and CNBC, 2025Our Benefits and Rewards:BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your lifeu2019s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.', 'id_locale': '70469-en

Created: 2025-10-01