Account-Based Marketing Manager , NAMER Strategic ...

DescriptionAmazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. Key job responsibilities Key Responsibilities: u2022 Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact u2022 Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs u2022 Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization u2022 Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences u2022 Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts u2022 Drive operational excellence through standardized processes, documentation, and best practices u2022 Track and report on program performance, using data to optimize and scale successful approaches u2022 Manage program budgets effectively, demonstrating frugality while maximizing impact u2022 Collaborate with global ABM community to share learnings and adopt proven practices A day in the life Success Measures: u2022 Pipeline influence and revenue contribution from ABM accounts u2022 Account engagement metrics and program ROI u2022 Sales team satisfaction scores u2022 Program execution quality and timeliness u2022 Process improvement and best practice contributions About the team About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnu2019t followed a traditional path, or includes alternative experiences, donu2019t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the worldu2019s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating u2014 thatu2019s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, itu2019s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth Weu2019re continuously raising our performance bar as we strive to become Earthu2019s Best Employer. Thatu2019s why youu2019ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, thereu2019s nothing we canu2019t achieve in the cloud. Basic Qualifications- 5+ years of professional non-internship marketing experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience in a business-to-business (B2B) environment, high-tech products/services - Experience using marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce)Preferred Qualifications- MBA - Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools - 7+ years of developing and managing acquisition marketing or channel programs experience Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companyu2019s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Created: 2025-10-04