Director of Marketing - Waldorf Astoria Beverly Hills

Waldorf Astoria Beverly Hills (more than a hotelu2014itu2019s a destination, a lifestyle, and a symbol of unrivaled luxury. Weu2019re seeking a strategic, creative, and results-driven Director of Marketing to lead our brand story and ensure our property remains the most sought-after address in Los Angeles. What will I be doing? The Director of Marketing leads all Marketing Planning & Execution strategies including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, and Video/Photography Assets, etc. All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. This Individual Encompasses The Following Skillsets Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning. u2022 Branding / Positioning u2022 Omni-Channel Marketing Strategy u2022 Media & PR Strategy u2022 Content Strategy u2022 Storytelling from Data/Data Analysis u2022 Ability to Engage Others / Presentation Skills u2022 Project Management u2022 Agency Management u2022 Leadership & People Management u2022 Budget Management ESSENTIAL FUNCTIONS: Marketing and eCommerce Planning and Execution u2022 _Branding & Positioning:_ Establishes all messaging, positioning and marketing strategies understanding the impact to the hotel's business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards. u2022 _Planning & Budgeting_ : Develops strategic marketing plans and annual marketing budgets along with the hotelu2019s General Manager, Director of Sales and Marketing, and Director of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Marketing plan should also include specific strategies toward restaurants, spa and other hotel amenities as needed to align with topline revenue goals. Adjusts the marketing plan throughout the year as-needed based on performance data and demand/marketing shifts. u2022 _On-Property Experiences_ : Works alongside Director of Sales and Marketing and operations to develop the strategic direction of curated on-property experiences and activations. u2022 _B2B Sales & Catering Marketing Support:_ Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) leaders to support initiatives that focus on driving local and group catering revenue generation. u2022 _Market Research:_ conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. u2022 _Content & Asset Strategy_ : Manages the strategic direction and execution of marketing-specific assets and content, including but not limited to: Website Content, 3rd Party Site Content, Social Media Content, Digital & Traditional Advertising, Photography and Videography. u2022 _Agency Management_ : Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals (including but not limited to: social, PR, Digital and Creative Agencies - if agency support exists) u2022 _Revenue Optimization_ : Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance. u2022 _Social Media_ : Leads the development of a comprehensive social media strategy including content development, audience building and social influencer partnerships (for hotels with agency support, this may also include social media agency management). u2022 _Collateral_ : Works with Director of Sales and Marketing to oversee the creation of collateral and creative pieces to serve as guest touchpoints on property as well as client presentations, creative pieces, and flyers on an ad hoc basis. Partners with hotel operations teams to ensure that all guest touchpoints and collateral pieces in use are aligned with branding guidelines. u2022 _Partnerships:_ _-Internal Partnerships_ : Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC. - _External Partnerships_ : Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning. Human Resources/ People Management u2022If there are additional dedicated marketing team members, this position oversees the management, training, coaching, and career development of the marketing team. u2022Works with the Managed Support Team on alignment for marketing job descriptions and hiring of candidates for open marketing positions. u2022Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development. Ownership & Corporate Meetings, Presentations and Reports u2022Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews. u2022In coordination with Revenue Management, presents out on marketing activity and performance results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction. u2022Prepares for and attends all budget meetings. u2022In coordination with Revenue Management, helps prepare marketing activity reports on regular cadence and on an as-needed basis. SUPPORTIVE FUNCTIONS: u2022Provides analysis to support the development of the annual business plan and on-going measurements. u2022Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. u2022Participates where appropriate in related trade/business related functions, events, conferences, and workshops. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY u2022Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels. u2022Ability to perform critical analysis and to manage extensive amounts of information u2022Excellent written skills u2022Excellent presentation skills u2022Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders. u2022Ability to manages multiple projects and achieve deadlines. u2022Media buying experience, both traditional and digital. u2022Copy development u2022Software/Program Skills/Knowledge: u25a1Microsoft Office (Word, Power Point, Excel & Outlook) u25a1Social Media Websites (Facebook, Instagram, Twitter, etc) u25a1CMS Platforms u25a1Digital and Website Analytics What are we looking for? Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values: + Hospitality - We're passionate about delivering exceptional guest experiences.+ Integrity - We do the right thing, all the time.+ Leadership - We're leaders in our industry and in our communities.+ Teamwork - We're team players in everything we do.+ Ownership - We're the owners of our actions and decisions.+ Now - We operate with a sense of urgency and discipline In addition, we look for the demonstration of the following key attributes: + Quality+ Productivity+ Dependability+ Customer Focus+ Adaptability What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across itsglobal brands ( Our vision u201cto fill the earth with the light and warmth of hospitalityu201d unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all The Benefits u2013 Hilton is proud to have an award-winning workplace culture ranking#2 Best Company To Work For in the U.S. (support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including: + Medical Insurance Coverage u2013 _for you and your family_ + Mental Health Resources+ Best-in-Class Paid Time Off (PTO)+ Go Hilton travel discount program+ Supportive parental leave+ Matching 401(k)+ Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount+ Debt-free education (Access to a wide variety of educational credentials _(ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)_ + Career growth and development+ Team Member Resource Groups+ Recognition and rewards programs Salary Range: _The annual salary range for this role is $145,000 - $165,000 and is based on applicable and specialized experience and location_ Job: _Marketing Services_ Title: _Director of Marketing - Waldorf Astoria Beverly Hills_ Location: _null_ Requisition ID: _HOT0BZAY_ EOE/AA/Disabled/Veterans

Created: 2025-10-06