Site Marketing Associate, Shopbop

DescriptionShopbop is seeking a Site Performance Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. As Shopbop continues to evolve its digital landscape, this individual will help drive data-informed decisions and improve reporting workflows for our homepage and site experience. The right candidate will be analytically minded, detail-oriented, and able to translate data into clear insights. This role will work closely with CRM, Web Content Development, Tech, Planning, and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience. Key job responsibilities u2022 Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel u2022 Support the site forecasting process and provide inputs to inform content planning u2022 Implement A/B tests and analyze results to support personalization initiatives u2022 Help develop customer segmentation analyses to inform targeted experiences u2022 Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR u2022 Analyze data to provide recommendations for homepage updates and optimization u2022 Support cross-functional partners in measuring new personalization featuresBasic Qualifications- 3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization - Bachelor's degree in a related field - Strong proficiency in Tableau, Adobe Analytics (or similar tools) - Experience with A/B testing platforms - Experience with Tableau, Adobe Analytics (or similar tools) - Familiarity with A/B testing platforms - Strong analytical and problem-solving skills - Clear communication skills and ability to work with cross-functional partners - Experience supporting performance reporting or forecasting functions - Detail-oriented with strong organizational skills - Ability to manage multiple priorities and meet deadlines - Proficient in Microsoft Office suitePreferred Qualifications- Experience working in online retail, preferably fashion or lifestyle - Understanding of basic personalization concepts and customer segmentation - Interest in customer experience and ecommerce optimization - Experience supporting program execution and results analysis - Familiarity with e-commerce best practices Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Created: 2025-10-06