Marketing Manager

Job Description A company is seeking a customer-obsessed Senior Channel Manager lead one of our most mission-critical communication channels: Seller/Vendor Central. In this strategic role, you'll set the channel vision and and define the end-end channel strategy and innovation. You will define and implement a world class customer experience that accelerates advertiser success, establish robust channel governance to ensure continuous channel optimization and improvement, and lead the delivery of tech features and solutions that enhance the in-channel experience. You will be accountable for the performance of the channel, tracking and analyzing reach, engagement, conversion, and customer sentiment/VoC. Using data-driven channel insights, you will influence the decisions and priorities of multiple stakeholders across Marketing, Product, Engineering, and Analytics teams. The successful candidate will have extensive experience building and optimizing high-performing marketing programs, particularly related to portal/UI channels. You should be able to work both strategically (generating bold and innovative ideas and insights) and tactically (using martech, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role. Key job responsibilities Strategic channel leadership and innovation: Develop and execute strategies for the SC/VC Homepage communication channels that work back from the customer Continually evolve this strategy to meet the changing needs of our customers and business Establish robust channel governance to ensure excellence at scale Define, test, and scale best-in-class customer experiences Drive continuous optimization through data-driven decision making and customer feedback loops Customer Experience Excellence Design, test, and scale innovative customer experiences in channel Continually raise the bar for the customer experience by establishing strong standards and processes Drive the launch of new features and solutions to enhance the customer experience in-channel Cross Functional Influence and Collaboration Partner with Product and Engineering teams to define roadmaps and drive technical innovation in-channel Collaborate with Analytics teams to create and optimize performance reporting and build deep understanding of channel trends Influence priorities and decisions across multiple stakeholder teams and facilitate alignment between technical, business, and customer experience objectives Performance Measure and Optimization Own critical KPIs including reach, engagement, conversion rates, and customer satisfaction metrics Translate complex data into actionable insights that drive strategic decision-making Identify emerging trends and opportunities to enhance channel effectiveness and customer experience We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022u20035-10 yearsu2019 experience building out Marketing programs u2022u2003Experience building/optimizing marketing programs, especially portal/UI channels u2022u2003Ability to develop and execute customer-centric strategies u2022u2003Track record of delivering results in very ambiguous environments u2022u2003Strong ability to analyze data and metrics (KPIs, reach, engagement, conversion rates) u2022u2003Experience translating complex data into actionable insights u2022u2003Capability to drive data-driven decision making u2022u2003Proven ability to influence multiple stakeholders (Product, Engineering, Analytics teams) u2022u2003Strong communication skills u2022u2003Experience in managing complex projects across different teams u2022u2003Understanding of customer experience design and optimization u2022u2003Experience in implementing and scaling customer-focused solutions u2022u2003Ability to establish and maintain quality standards and processes u2022u2003Knowledge of martech and channel technologies u2022u2003Ability to partner with technical teams on roadmaps u2022u2003Experience in driving technical innovation in digital channels

Created: 2025-10-06