Manager Marketing and Brand Strategy

Manager Marketing and Brand Strategy Location Madison Job Category Apply Now ( Job Purpose This position is responsible for driving the companyu2019s marketing and brand strategy to elevate market presence, deepen customer engagement, and support business growth. The Manager oversees integrated marketing initiativesu2014including product marketing and brand positioningu2014while leading a high-performing team. This role blends strategic and creative thinking with hands-on, data-driven execution across multimedia and stakeholder channels to build a compelling and consistent brand experience. Core Responsibilities Note: This list is not all-inclusive. Team Leadership and Talent Development u2022 Manage and mentor a team of marketing professionals; provide coaching, feedback, and performance development. u2022 Ensure marketing team understands brand positioning; key messages; marketing strategies, tools and channels; and customer programs. u2022 Foster a collaborative, inclusive, and results-driven team culture aligned with company values. u2022 Ensure cross-functional alignment across marketing, communications, and business units. Marketing Strategy and Brand Leadership u2022 Develop and execute comprehensive marketing strategies that align with business goals, customer needs, and market opportunities. u2022 Lead marketing efforts for high-visibility projects, program and product launches, and strategic campaigns. u2022 Lead brand positioning efforts to clearly articulate the companyu2019s value proposition, differentiators, and strategic vision. u2022 Oversee the development and management of marketing deliverables from lead generation to post-customer enrollment, ensuring consistent messaging and brand positioning. u2022 Oversee planning calendar, advertising and market development efforts. u2022 Monitor market trends, customer insights, and competitive activity to inform strategy, and drive innovation and business growth. u2022 Define and track strategic KPIs for marketing campaigns, leveraging performance analytics and ROI insights to drive continuous optimization. Deliver actionable data insights to leadership, enabling informed decision-making and alignment with broader business objectives. u2022 Manage budgets, timelines, and vendor relationships to ensure efficient execution of marketing campaigns and to achieve performance targets. Strategic Storytelling & Campaign Innovation u2022 Lead the creation of integrated marketing campaigns across digital, print, video, and social platforms. u2022 Oversee development of high-impact content including product customer-focused collateral and brand storytelling. u2022 Manage editorial or campaign calendars and ensure timely execution of marketing deliverables. u2022 Deliver a customer-focused approach to development of messaging and assets. u2022 Bring a creative mindset and proven ability to develop fresh, innovative ideas to marketing strategy and execution. u2022 Collaborate with the cross-functional teams to lead the development and implementation of brand-building communications and strategies and market plans for programs, products and services. u2022 Collaborate with creative team to manage advertising assets and to ensure consistency of brand across campaigns. Behavioral Competencies Note: These are in addition to MGEu2019s Core Competencies u2022 Communicates Effectively u2013 Tailors messaging to resonate with diverse audiences across channels. u2022 Strategic Mindset u2013 Anticipates future trends and translates insights into actionable marketing strategies. u2022 Customer Focus u2013 Delivers marketing that meets customers' needs and supports strong customer relationships. u2022 Instills Trust - Gains the confidence and trust of others through honesty, integrity, and authenticity. Skills u2022 Proven expertise in brand strategy, product marketing, and integrated campaign development, with a focus on driving measurable business impact. u2022 Highly organized and adept at project management, juggling multiple high-priority initiatives across fast-paced environments while meeting tight deadlines. u2022 Exceptional writing, editing, and verbal communication skills, with a talent for crafting compelling narratives that resonate across audiences and channels. u2022 Strong analytical and strategic thinking abilities; skilled in interpreting data to inform decisions and optimize performance. u2022 Experience leading and executing high-visibility marketing initiatives, ensuring alignment with business goals and stakeholder expectations. u2022 Demonstrated ability to think creatively and strategically to develop compelling marketing campaigns, messaging, and content. u2022 Skilled in marketing analytics, campaign ROI analysis, and KPI development to inform strategy and continuously improve outcomes. u2022 Ability to influence senior stakeholders and align marketing efforts with broader organizational goals. u2022 Demonstrated ability to lead high-impact, multichannel marketing campaigns across digital, traditional, and experiential platforms, driving measurable growth and brand equity. u2022 Proficient in Microsoft 365 tools for streamlined communication and reporting. u2022 Familiar with marketing platforms such as Adobe Creative Suite and Basis DSP; quick to learn and adapt to new tools and technologies. Education u2022 Bacheloru2019s degree in Marketing, Communications, Business, or related field; Masteru2019s degree preferred. Experience u2022 8u201310 years of progressive experience in brand strategy, product marketing, and integrated campaign development. u2022 Experience in a regulated industry or publicly traded company a plus. Other Requirements u2022 Flexibility to work outside normal business hours during high-profile events or product launches. u2022 Commitment to innovation, customer satisfaction, and continuous improvement. Job Location The position hybrid and office days are located in downtown Madison, Wisconsin, where MGE is an active participant in community efforts to preserve the area's extraordinary quality of life. We offer free, on-site parking and are located near biking trails and bus stops. Many employees enjoy the use of our many on-site EV charging stations.

Created: 2025-11-01