Community Liaison

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.Key Responsibilities:Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).Maintain a weekly presence (10-15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.Meet or exceed monthly and quarterly referral targets as defined by leadership.Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.Provide feedback on market trends and competitor activity to inform strategic decisions.Represent the company professionally at community events, health fairs, and networking meetings.Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.Flexibility to help in our capacities as neededKey Performance Indicators (KPIs):# of Qualified Referrals per Week/MonthConversion Rate of referrals to active clientsRevenue Generated from referral sources# of Weekly In-Person Visits/Hours Logged at assigned facilities# of New Referral Relationships Established per QuarterClient satisfaction and feedback from referred casesQualifications:3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related fieldProven track record of meeting or exceeding referral quotasStrong network of referral sources in Wayne, Oakland, Macomb, Washtenaw countiesExcellent communication, networking, and presentation skillsSelf-motivated, proactive, and results-focusedAbility to work independently and manage your schedule effectivelyValid driver’s license and reliable transportation requiredCompensation:Competitive base salaryPerformance-based bonuses tied to referral volume and revenue generationMileage reimbursement and expense coverage for community visitsBenefits:Opportunities for advancementMedical, dental, and vision insuranceEmployee recognition eventsPaid time off

Created: 2025-10-08