Digital Marketing Analyst I

Digital Marketing AnalystEnhance Lives. Drive Insights. Grow with Melaleuca.At Melaleuca, “Enhancing the Lives of Those We Touch®” is more than our mission — it’s our purpose. For nearly four decades, we’ve been a leader in the wellness industry, providing safer, more effective products directly to millions of customers around the world.We’re a values-driven organization that believes in empowering people, fostering growth, and recognizing excellence.As a Digital Marketing Analyst, you’ll play a critical role in shaping the online experience for Melaleuca customers. You’ll transform data into actionable insights that improve engagement, optimize Melaleuca.com performance, and drive e-commerce growth. This position blends analytical expertise with creative problem-solving and strategic thinking — all in service of enhancing the customer journey.Essential Duties & ResponsibilitiesLead website optimization analysis and reporting for the Digital Marketing team.Provide actionable insights and recommendations to Senior Management, Marketing, Sales, Business Development, and Customer Care.Define key performance indicators (KPIs) and build clear, meaningful dashboards to support business decisions.Analyze site performance, conversion trends, user behavior, acquisition effectiveness, and promotional results — identifying opportunities to increase engagement and revenue.Partner with developers to implement new tracking, analytics, and reporting tools; ensure accuracy and data integrity.Translate data findings into business insights that enhance the customer experience and support Melaleuca’s long-term growth.Maintain a strong understanding of Melaleuca’s brand, marketing strategy, and company goals to ensure analytics align with our mission.Perform additional duties and projects as assigned.Minimum QualificationsAbility to legally work in the USAAbility to relocate to Idaho Falls, ID and work in-person 5 days a week.Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or a related field with outstanding academic performanceProficiency with statistical tools, methodologies, and data-driven decision-making (including hypothesis testing, lift, and impact analysis).Strong background in time-series and comparative data analysis.Expertise in data visualization — able to deliver clear, concise, and actionable reports.Experience with customer behavior analysis (segmentation, clustering, targeting).Understanding of cross-channel relationships across marketing platforms, content, and offers.Knowledge of upsell and cross-sell strategies, including offers, promos, and bundling approaches.Exceptional problem-solving, critical thinking, and organizational skills.Self-motivated with a “Find a Way or Make a Way” mindset.Coachable, flexible, and able to thrive in a fast-paced environment.Strong written and verbal communication skills.Proven ability to handle sensitive information with confidentiality and discretion.Team-oriented collaborator with a passion for idea sharing and continuous improvement.Consistent accuracy and attention to detail under deadline pressure.Why You’ll Love Working HereMission-Driven Culture: Every role at Melaleuca contributes to improving lives — including yours.Opportunities for Growth: We prioritize internal promotions and long-term career development.Values-Based Leadership: Integrity, trust, and respect define how we work and who we hire.Team Environment: Collaboration and open communication are central to how we achieve success together.Meaningful Impact: Your analysis will directly shape the digital experience for millions of Melaleuca customers.Benefits & PerksMelaleuca offers one of the best employee benefit packages in Idaho and beyond — reflecting our belief that taking care of our people helps them take care of others.Comprehensive medical, dental, and vision coverage401(k) plan with company matchProfit-sharing bonus programPaid time off (PTO) and paid holidaysWellness program and on-site fitness centerEmployee assistance program (EAP) for counseling and resourcesProduct discounts on Melaleuca wellness productsCareer development and advancement opportunities within a growing global companyBeautiful corporate campus with walking trails, on-site cafeteria, and employee events

Created: 2025-10-09