Sr. Director - Performance Marketing

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. We are seeking a bold, results-driven Sr. Director, Performance Marketing to set and execute the digital vision for our Value Marketing portfolio-eight distinct brands serving diverse customer segments. In this highly visible role, you will own the digital acquisition strategy, lead best-in-class campaigns, and ensure our digital ecosystem drives measurable growth in awareness, demand generation, and sales performance. Scope: You will be a critical driver for how our brands show up in digital-leading acquisition programs across affiliates, email, direct response - while ensuring campaigns are integrated from first impression to conversion. You will lead our MarTech vision and collaborate with our tech team on the roll-out of an ambitious roadmap. You'll also oversee the creative execution of on-brand copy and imagery across brand websites, e-commerce PDPs, and digital touchpoints. This is a role for a hands-on digital leader with deep performance marketing expertise, strong creative instincts, and the ability to operate in a complex, multi-brand environment with speed, precision, and innovation. What you'll be doing: + Lead Digital Marketing Strategy: Serve as the overall leader for digital marketing across the Value Marketing portfolio, ensuring campaigns are performance-driven, brand-consistent, and customer-focused. + Drive Acquisition: Build an integrated ecosystem for acquisition using personalization, localization, and retargeting to maximize ROI across brands. + Channel Leadership: Oversee digital acquisition channels including affiliates, email marketing, e-tail execution, and direct response. + Creative Oversight: Lead the development of digital copy, imagery, and on-site content that is on-brand, compelling, and conversion-oriented for our websites. + -Performance Management: Own digital analytics and reporting to forecast, optimize, and improve campaign performance; deliver actionable insights for demand generation and sales growth. + MarTech: Set the vision for our MarTech stack and work cross-functionally to bring the roadmap to life. + Collaboration: Partner closely with paid media, creative leadership, CX, and MarTech teams to ensure integration of digital into broader marketing campaigns. + Agency & Vendor Management: Direct and manage multiple digital agencies, ensuring high-quality, efficient output. + Innovation: Champion continuous improvement in digital marketing tools, strategies, and creative approaches to maintain a competitive edge. What we're looking for: + 10+ years of progressive experience in digital marketing with a focus on 1:1 performance marketing + Proven track record of leading digital campaigns end-to-end for large, complex brands + Strong background in subscription, retail, or direct-to-consumer digital marketing + Experience managing significant budgets and demonstrating clear ROI from digital investments + Expertise in affiliate marketing, email, e-tail execution, and personalization + Proven success in partnering to develop an advanced MarTech stack + Strong creative instincts with an understanding of UX and conversion optimization + Proven success in managing and inspiring high-performing digital teams + Agency and client-side experience preferred In Office Days: Ability to adhere to a hybrid schedule in office that includes assigned office days (3 days minimum Tues-Thurs) The Value Organization: Powering Connections with Purpose Verizon's Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network. Designed to fit the varied needs of the value consumer, our diverse brand offerings include: + Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better. Benefits include Walmart+ membership and home internet options. + Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country. The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans. + Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value. Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan. + Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network. + Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing

Created: 2025-10-10