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Art Director

Coach Inc - New York City, NY

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Job Description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.PurposeAt Coach Creative Studio, we believe in the power of storytelling. Sometimes our stories come from global culture. Sometimes from the passions of our communities. But they always romanticize the products we create.The eCommerce Studios Art Director will lead the creation of Coach product detail page (PDP) content across still life, on-model photography, and video. This role requires an elevated taste level, sharp creative vision, and the ability to maintain brand standards while meeting demanding shot count and turnaround goals in a high-volume studio.The Art Director is primarily execution-focused-directing quality on set, overseeing model casting and talent selection, managing large-scale asset reviews, and ensuring delivery of consistent, high-quality content. They bring a clear vision and the ability to motivate and direct teams with a supportive yet authoritative presence, balancing creative excellence with operational performance.The successful individual will leverage their proficiency in Art Direction to:- Lead PDP content creation across product stills, on-model photography, and video, balancing speed, efficiency, and quality- Direct on-set execution for photographers, stylists, and models to ensure consistent output and high-volume throughput- Deliver clear, actionable feedback that motivates, inspires, and fosters a high-performance creative culture- Redirect and refocus teams when necessary, diffusing tension and maintaining momentum- Lead and elevate the model casting process with a refined eye for representation and keen understanding of on-set success factors; build and maintain long-term casting pipelines- Build and maintain a best-in-class freelance talent pool across hair & makeup, photography, video, and styling with on-going cultivation of top-tier talent- Manage 150+ daily asset reviews, maintaining accuracy and consistency while balancing on-set workload- Collaborate with production and operations teams to optimize studio and post-production workflows- Partner closely with the Senior Art Director to ensure creative output reflects brand vision while meeting studio KPIs and performance goals- Assist creative lead with concept ideation and the pulling reference imagery for elevated fashion and still-life photography, and video content- Effectively communicate vision and strategy to cross-functional teams and external partners- Stay informed on PDP creative trends, innovation, and emerging technologies to evolve content standards.An outstanding professional will have:- Proven Experience: A minimum of 6+ years art direction preferably in fashion, or luxury retail- Exceptional Portfolio: A body of work that clearly demonstrates an elevated taste level and ability to articulate and uphold brand standards across diverse content- High Volume Leadership: Demonstrated success leading large-scale photography and video production with demanding throughput- Industry Network: Established connections with top-tier photographers, stylists, producers, and agencies.- Casting Experience: Extensive experience in model casting and talent direction, with a refined eye for representation and alignment to brand identity- Inspiring Leadership: Strong communication skills with the ability to motivate, influence, and build effective partnerships- Operational Agility: Comfort working in a high-volume, fast-paced environment with shifting priorities and tight deadlines- Creative Adaptability: Ability to take direction effectively and present multiple solutions that support studio goals and creative strategyOur Competencies for All Employees- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and

Created: 2025-10-10

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