Sr. Manager, Global Media Strategy and Planning

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.Primary Purpose:We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion across all regions. Embracing our principles and evolving media planning & execution on a global scale.The successful individual will:- Support the development and implementation of the overall global media strategy aligning it with business objectives. Ensure strategies are adaptable to changing market dynamics- Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.- Translate marketing's goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.- Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.- Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.- Build global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets.- Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.- Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.The accomplished individual will possess:- At least 7 years of experience in media planning/buying and full-funnel measurement, with a proven track record in a global role- Experience in planning and executing media strategies across global markets- Knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms- Demonstrated ability in the evolution of current digital media performance & acquisition structures- Strong analytical skills and experience with media analytics tools and platforms- Application of complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration- Excellent verbal and written communication and presentation skillsOur Competencies for All Employees- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and

Created: 2025-10-10