Sr. Lifecycle Marketing Manager

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doDocusign's Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don't just purchase Docusign-they actively adopt, engage, and expand their use of our platform.As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you'll build journeys and campaigns that drive adoption, deepen product usage, and reduce this highly visible, cross-functional role, you'll turn business goals into measurable customer outcomes-driving usage, retention, and expansion at scale. You'll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.ResponsibilityDesign, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications-driving adoption, ongoing usage, and retentionBridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiencesPartner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local marketsLeverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunitiesTranslate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organizationCollaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify resultsJob DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasicBachelor's degree in marketing, business, or related field8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaSProven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retentionPreferredDeep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channelsStrong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaignsExceptional communication skills and ability to influence across global and regional teams

Created: 2025-11-01