AVP of New Starts

*Overview** **Based on operational needs, we prefer the AVP of New Starts to be based near a major airport in one of the following states: GA, FL, AL, MS, NC, SC, TN VA, PA, TX** **Lead Expansion. Fuel Growth. Build from the Ground Up.** Are you a strategic builder who thrives in creating new market success? We’re seeking an experienced and visionary **Area Vice President (AVP) of New Starts** to lead and scale our expansion efforts across emerging markets. This role drives new start initiatives by developing talent, executing high-impact strategies, and partnering cross-functionally to ensure sustainable growth and regulatory alignment. The AVP of New Starts is a key leadership position responsible for identifying new market opportunities, mentoring field-based development teams, and coordinating operational, clinical, and sales initiatives to meet or exceed census and revenue targets. **What You’ll Do:** + Direct and lead new market expansion strategies across multiple regions in alignment with organizational growth goals. + Develop and implement the New Start methodology, including staffing plans and launch timelines. + Oversee hiring, coaching, and professional development for new start operations teams. + Partner with Regional Operations and Business Development teams to identify new market talent and drive business alignment. + Design and manage launch plans, sales initiatives, referral partnerships, and local marketing campaigns. + Lead budget development and oversee P&L management for all assigned new start markets. + Ensure full compliance with state, federal, and organizational standards in all market initiatives. + Participate in local and regional community and business development activities to enhance brand visibility and partnerships. + Monitor KPIs and provide strategic guidance until each new start achieves target census and sustainability benchmarks. + Guide teams with consultative leadership and provide actionable insights through data analysis and sales performance reviews. **About You** **Required Qualifications:** + Bachelor’s degree required + Multi-site hospice operations leadership experience + Demonstrated expertise in new market planning, talent acquisition, and team coaching + Comfortable leading both strategy and execution while working with remote and field-based teams + Excellent understanding of regulatory environments, budgeting, and financial accountability + Position requires 75% overnight travel **Preferred Tools & Experience:** + Intermediate Excel & Basic PowerPoint + Data fluency and comfort reviewing business performance in CRM or EMR systems (HomeCare HomeBase preferred) + Valid driver's license and automobile insurance + Experience scaling new hospice locations is a plus **We Offer** **Benefits for All Associates (Full-Time, Part-Time & Per Diem):** + Competitive Pay + 401(k) with Company Match + Career Advancement Opportunities + National & Local Recognition Programs + Teammate Assistance Fund **Additional Full-Time Benefits:** + Medical, Dental, Vision Insurance + Mileage Reimbursement + Generous Paid Time Off + 7 Paid Holidays + Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) + Education Support & Tuition Assistance (ASN to BSN, BSN to MSN) + Free Continuing Education Units (CEUs) + Company-paid Life & Long-Term Disability Insurance + Voluntary Benefits (Pet, Critical Illness, Accident, LTC) **Ready to Launch, Lead, and Grow?** **Apply today to help shape the future of care—one market at a time.** **Legalese** + This is a safety-sensitive position + Employee must meet minimum requirements to be eligible for benefits + Where applicable, employee must meet state specific requirements + We are proud to be an EEO employer + We maintain a drug-free workplace Related Job Titles AVP Hospice, Healthcare Sales Executive, Hospice Business Development, New Market Expansion, Area Vice President Sales, Hospice Growth Strategy, Post-Acute Sales, Home Health Market Launch, Hospice Startup Leader, Sales Director Hospice, Remote Sales Leadership Jobs, Healthcare Sales Leader, Hospice Census Growth ReqID: 2025-129065 Category: Sales and Sales Leadership Position Type: Full-Time Company: Gentiva Hospice

Created: 2025-10-10