Analytics Dev Lead AEM

Analytics Dev Lead AEM Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way youu2019d like, where youu2019ll be supported and inspired bya collaborative community of colleagues around the world, and where youu2019ll be able to reimagine whatu2019s possible. Join us and help the worldu2019s leading organizationsunlock the value of technology and build a more sustainable, more inclusive world. Job Description Job Summary: We are seeking a highly skilled and hands on Analytics Development Lead with deep expertise in Adobe Launch and Adobe Analytics to lead the implementation and optimization of digital analytics across AEM based platforms The ideal candidate will have experience integrating analytics with AEM Sites defining measurement strategies and delivering actionable insights through robust tagging and data collection frameworks Key Responsibilities: Analytics Strategy Solutioning: Define and lead the analytics implementation strategy across AEM websites and digital platforms Collaborate with business stakeholders to gather analytics requirements and translate them into technical solutions Create and maintain SDR document to serve as base approach for architectural design Design scalable and reusable tagging frameworks using Adobe Launch and Adobe Analytics Implementation Integration: Implement and manage Adobe Launch rules data elements and extensions to support tracking needs Integrate analytics seamlessly with AEM Sites ensuring accurate data capture across templates components and content fragments Configure and validate tracking for page views events conversions and user interactions Report traffic and behavior data through Adobe Analytics reporting tools and analyze the statistics to prescribe recommendations Configure and manage user governance in the Adobe Analytics tool Data Governance Metrics Definition: Define and maintain a comprehensive metrics framework aligned with business KPIs and digital goals Ensure data accuracy consistency and compliance with privacy regulations eg GDPR CCPA Conduct audits and troubleshoot tracking issues across environments Collaboration Leadership: Work closely with developers QA product owners and marketing teams to ensure analytics is embedded throughout the delivery lifecycle Mentor junior analytics developers and support their growth in Adobe Experience Cloud tools Provide documentation training and support for analytics stakeholders Required Qualifications: 10 to 12 years of experience in digital analytics and tag management Strong hands on expertise in Adobe Launch and Adobe Analytics Experience integrating analytics with AEM Sites including templates components and CaaS models Solid understanding of JavaScript JSON and data layer design Proven ability to define analytics requirements design tracking strategies and deliver actionable insights Certifications in Adobe Launch Adobe Analytics Excellent communication and stakeholder management skills Preferred Qualifications: Experience in the insurance domain or other regulated industries Familiarity with Adobe Target Adobe Journey Optimizer AJO or Adobe RealTime CDP Knowledge of data visualization tools eg Adobe Workspace Power BI Tableau Understanding of privacy and compliance standards GDPR CCPA

Created: 2025-10-13