Senior Marketing Specialist

Description Introduction Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As a Senior Marketing Specialist with CereCOre, part of HCA Healthcare, you can be a part of an organization that is devoted to giving back Benefits HCA Healthcare offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include: + Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation. + Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more. + Free counseling services and resources for emotional, physical and financial wellbeing + 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service) + Employee Stock Purchase Plan with 10% off HCA Healthcare stock + Family support through fertility and family building benefits with Progyny and adoption assistance. + Referral services for child, elder and pet care, home and auto repair, event planning and more + Consumer discounts through Abenity and Consumer Discounts + Retirement readiness, rollover assistance services and preferred banking partnerships + Education assistance (tuition, student loan, certification support, dependent scholarships) + Colleague recognition program + Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence) + Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income. Learn more about Employee Benefits ( _Note: Eligibility for benefits may vary by location._ Would you like to unlock your potential with a leading healthcare provider dedicated to the growth and development of our colleagues? Join the HCA Healthcare family We will give you the tools and resources you need to succeed in our organization. We are looking for an enthusiastic Senior Marketing Specialist to help us reach our goals. Unlock your potential Job Summary and Qualifications The Senior Marketing Specialist plays a key role in supporting CereCoreu2019s growth by executing high-impact digital marketing and creative initiatives. This role partners closely with peer Senior Specialists to ensure brand consistency, optimize digital performance, and deliver compelling content across channels. Responsibilities include graphic design, website management, digital advertising, and social media execution, with a focus on data-driven decision-making and continuous improvement. + Design and deliver branded content that communicates CereCoreu2019s value and services across digital and physical channelsu2014including graphics, infographics, presentations, and event materialsu2014ensuring alignment with strategic messaging. + Serve as a steward of the CereCore brand, ensuring consistency, clarity, and relevance across all marketing deliverables, including vendor-produced assets. + Own the visual and experiential execution of integrated marketing campaigns, contributing to the strategic delivery of information through design, layout, and channel optimization. + Administer and optimize the website as a key information hub, maintaining structure, enhancing user experience, and applying SEO best practices to improve visibility and engagement. + Lead execution and performance optimization of digital advertising campaigns (paid search, display, social media), using platforms such as Google Ads and LinkedIn Campaign Manager to deliver targeted messaging. + Analyze digital channel performance (website, social media, ads) using tools like Google Analytics and Search Console; translate insights into strategic recommendations that improve audience engagement and ROI. + Collaborate with the Campaigns Specialist to ensure creative assets and digital tactics support campaign strategy, audience segmentation, and business goals. + Coordinate campaign asset production and timelines, working with content, campaigns, and sales enablement teams to ensure timely and effective delivery of strategic messaging. + Support strategic updates to messaging frameworks, including value propositions, battlecards, and service positioning, based on campaign performance and market feedback. + Manage and optimize campaign budgets, ensuring efficient use of resources and alignment with strategic priorities. + Lead social media execution, including content scheduling, engagement tracking, and amplification strategies that support brand visibility and thought leadership. + Contribute to marketing planning and calendar management, ensuring cross-functional visibility and alignment. + Demonstrate advanced proficiency in email marketing, CRM systems, and database management (HubSpot and Salesforce preferred), supporting strategic outreach and segmentation. What qualifications you will need: + Bachelors Degree preferred + Five or more years of relevant work experience Other/Special Qualifications + Proficient in the use of digital content management platforms such as Hubspot and MS Office. SharePoint a plus. + Proficient understanding of search engine tools, keywords, and tracking methods. Google Analytics training preferred. + Experience with event planning and coordination. Key healthcare industry events such as HIMSS a plus. + Strong attention to detail with track record of producing polished documents and materials + Strong analytical and process skills + Excellent organizational skills with a proven record of managing multiple projects simultaneously without heavy supervision + Proven success collaborating within and across departments to achieve business goals and objectives + Tireless, motivated, confident, determined professional with great communication skills + An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment HCA Healthcare has been recognized as one of the World's Most Ethical Companiesu00ae by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

Created: 2025-10-13