Manager - Audience Data Analysis & Insights (WSJ ...

Description :About the Team:The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, podcast and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).United under the banner "free markets, free people," The Wall Street Journal Opinion section has long served as a forum for intelligent, values-driven commentary. While we aim to persuade, every word we publish is the product of rigorous reporting, research, and debate. And though we uphold the same standards, we operate with complete independence from the newsroom.About the Role:As Manager - Audience Data Analyst for the Wall Street Journal’s Opinion section, you will deliver the critical digital insights and visualizations that help guide audience growth strategy. You will create new dashboards and metrics that support audience segmentation projects. You will also provide daily research support, analyze historical and planned articles, and collaborate with other teams to develop audience insights. You will also work with the Programming & News Insights teams who are using data science and predictive modeling to help us better engage with our audiences. You will manage a direct report. This is a hybrid role based in New York City and you will report to the Managing Editor, Opinion. You Will:Lead WSJ Opinion's data analysis strategy and manage a data analystLearn about our audience and deliver insights into tangible product and strategy recommendationsAnalyze data from new platforms to inform better business decisions and our platform strategy (e.g., Snap, YouTube, Instagram)Make decisions that drive product strategy based upon an analysis of readership and subscriber feedbackAssist the Managing Editor with business cases for traffic growth initiatives, such as social media posting cadence on main handles and product enhancementsServe as the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering in order to advance implementation strategic initiatives and projects You Have:3+ Years’ data analytics experience including modeling complex data transformationsExperience delivering business insights to senior executive audiencesAbility to distill technical information to non-technical audiencesAdvanced SQL proficiency (this will be assessed via technical assessment and interview)Experience converting raw data into visual insights to help support content decisionsCloud-based data warehouse experience (i.e. BigQuery)Experience creating data models and pipelinesFamiliarity with product, A/B, statistical, and significance testsCreated project strategy plans that identify tasks, milestones, and deliverablesExperience with Tableau or LookerExperience with digital web analytics tools such as Omniture, Google Analytics, Parse.ly, or ChartbeatKnowledge of Python or R (preferred)Bachelor's Degree -OR- Equivalent Work ExperienceOur BenefitsComprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramLearn more about all our US#LI-HybridReasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.

Created: 2025-10-15