Vice President of Demand Generation & Account-Based ...

Overview:Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships.Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals.Responsibilities:Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and eventsDrives measurable pipeline growth and client engagement through targeted marketing programsOptimizes channel performance, ROI, and campaign attribution using analytics and martechDevelops and scales ABM playbooks in partnership with PMDs and BD DirectorsLeads account-specific marketing programs for top global and regional clientsPartners with firmwide leadership and business development teams to adapt ABM programs for regional marketsPartners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional prioritiesCollaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaignsEnsures campaign briefs, assets, and delivery are standardized, scalable, and measurableOwns the marketing operating system, including governance, workflows, martech stack, and campaign reportingChampions operational excellence, scalability, and agility across all marketing functionsDevelops playbooks, templates, and processes to ensure consistency across practices and regionsPartners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenueContinuously optimizes channels, budgets, and tactics to improve impact and efficiencyCollaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activityModels and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growthActs with positive, service-driven attitude with a commitment to going above and beyond to help customers and team membersOversees and actively invests in the professional development of staff through mentoring, performance management and career planningLeads efforts in attracting, training, retaining, growing and recognizing diverse talentManages conflict effectively and encourages a healthy team environmentFosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachabilityTakes personal responsibility for fostering a green workplace through sustainable work practicesDevelops budgets and timelines of team projects in collaboration with Chief Marketing OfficerResponsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rateCollaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirementsPartners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goalsQualifications:Bachelor's degree in Advertising or related degreeTypically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABMProficiency in Adobe Creative Suite such

Created: 2025-11-15