Marketing and Audience Development Specialist Job at ...

Marketing and Audience Development Specialist Join to apply for the Marketing and Audience Development Specialist role at Virginia Tech Job Description Reporting to the Director, School of Performing Arts and the Director, Marketing and Communications for the College of Architecture, Arts, and Design (AAD), the Marketing & Audience Development Specialist executes integrated marketing, publicity, recruitment communications, and ticketing/revenue strategy for the School of Performing Arts (SOPA), advancing visibility and enrollment while growing audiences for ~150+ public facing events annually (performances, screenings, lectures, and festivals). The Marketing & Audience Development Specialist owns SOPA’s digital presence (website, SEO, e news, and social media) and partners closely with the college/university marketing and communications network and VT News. The position also serves as the primary liaison to the Center for the Arts ticket office to optimize sales, access, and patron experience. A smaller portion of the position’s portfolio supports the School of Visual Arts (SOVA), primarily promoting exhibitions and public programs in the art gallery and other outward facing initiatives. Responsibilities Essential duties and expectations of the role include: Creating season/production creative suites (key art, thumbnails, reels, trailers, posters, programs, digital signage). Maintaining consistent brand voice and visual identity aligned with university and college standards; steward approvals across stakeholders. Managing content calendars, project trackers, and workflows; prioritize high impact events and recruitment cycles. Training and supervising graduate assistants and student employees; manage freelance/vendor contracts as needed. Overseeing captioning, transcription, and accessibility services for digital content and livestreams. Coordinating with production, technical, and front of house teams to ensure cohesive patron experience. Preparing season wrap ups and quarterly reports with recommendations for the next cycle. Aligning work effort to support the goals and priorities of SOPA, SOVA, and the College of Architecture, Arts, and Design. Following established brand guidelines, university policies and procedures, and accessibility standards. Required Qualifications Bachelor’s degree in marketing, communications, arts administration, or related field (or equivalent experience) or significant professional experience. Professional experience in marketing/communications for performing arts, entertainment, higher education, or related sectors. Demonstrated success managing multi channel campaigns, social platforms, and websites/CMS with strong writing, editing, and visual storytelling skills. Working knowledge of GA4, email platforms, and basic design/video tools. Experience collaborating with a ticket office or ticketing platform and interpreting sales data to inform marketing. Familiarity with accessibility standards (WCAG 2.2) and privacy best practices (opt in/consent, first party data). Ability to work event driven hours (some evenings/weekends) and to supervise student staff. Preferred Qualifications Master’s in arts administration, marketing, or related field. Experience in higher ed recruitment marketing and coordination with admissions/graduate units. Proficiency with marketing automation/CRM, data visualization (e.g., Power BI), and basic HTML/CSS. Motion graphics and short form video production skills; livestream or broadcast experience. Media relations experience and on the record writing (advisories, pitches, talking points). Demonstrated knowledge and experience of Virginia Tech and AP style. Demonstrated commitment to audience development with community building. Compensation Pay Band: 4 Overtime Status: Exempt (Not eligible for overtime) Appointment Type: Regular Salary range: $60,000 - $65,000 per year Hours per week: 40+, evenings & weekends as needed Review Date: October 27, 2025 Application Deadline Open until filled Application Materials For full consideration, in addition to cover letter and resume, candidates should upload or link to portfolio of select original works. Additional Information The successful candidate will be required to have a criminal conviction check. Equal Opportunity Employer Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development. Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law. If you are an individual with a disability and desire an accommodation, please contact Erin Kowtko at during regular business hours at least 10 business days prior to the event. Seniority level Director Employment type Full-time Job function Advertising, Marketing, and Public Relations Industries Marketing Services, Public Relations and Communications Services, and Non-profit Organizations #J-18808-Ljbffr

Created: 2025-10-24