Digital Marketing Manager

Kforce has a client that is seeking a Digital Marketing Manager in Farmington, CT.nnEssential Responsibilities:n With direction from product marketing, develop the 2026 digital marketing roadmap of campaigns for Modernization that contributes to overall (global and regional) business objectives/plann Understand and educate organization on which digital channels work best for target audience in Modernizationn Create digital marketing strategy for programs, sales releases, etc. within the overall Marketing Plann Responsible for pulling scrubbed email list with the OU/DM COE based on criteria established by Product Marketingn Review incoming campaign brief proposals; Evaluate and prioritize campaign in overall roadmap strategy given budget and resourcesn Collaborate with Sales COE to implement a lead disposition process; Monitor and report effectiveness to sales organizationn In partnership with Global Paid Media experts and Sales organization - Forecast, measure, analyze and report on impact of programs to stakeholders; Partner with DM COE on paid media campaigns to execute programsn Collaborate with MarComms and OU sales leaders to communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs (e.g. Sales Mail)n Review campaign results in dashboards and suggest opportunities for improvement; Develop pipeline acceleration continuouslyn Coordination of campaign creative with Paid Media, MarComms and creative agency (e.g. EDI); Including sharing best practices for target audience in Modernizationn Partner with Global DM Ops to ensure proper tracking in advance of and during campaignsn Partner with Global and Digital Transformation team on content updates, as necessary

Created: 2025-10-27