Audience Engagement Producer, The Hill

About The Hill:The Hill, a division of Nexstar Media Group, is the nationu2019s leading source for nonpartisan political news and policy coverage. We reach tens of millions of influential readers across digital, social, and streaming platforms. Weu2019re seeking an Audience Engagement Producer to help expand our reach, drive traffic growth through Google and referral partners, and build revenue opportunities across social media platforms, including Meta. This role sits at the heart of our newsroom, working closely with editors, reporters, and platform partners to ensure The Hillu2019s journalism reaches u2014 and engages u2014 the largest possible audience. Key Responsibilities + Grow Referral and Search Traffic + Optimize stories for Google Search and Google Discover through SEO best practices, headline testing, and keyword optimization. + Guide and optimize our story selection and distribution strategy with linking and referring sites (e.g., MSN, Apple News, Yahoo) to expand The Hillu2019s visibility and referral audience. + Monitor traffic sources daily and advise on editorial opportunities and distribution strategies to maximize reach. + Drive Social Revenue and Platform Performance + Help generate traffic and revenue through Meta and X platforms, including Facebook, by optimizing post frequency, format, and audience targeting. + Collaborate with the video team to grow watch time and engagement on monetized social products (e.g., Facebook Reels, X ). + Develop and execute experiments to increase performance and revenue yield from social content. + Editorial Promotion and Real-Time Audience Strategy + Promote breaking news, live blogs, and major political moments across The Hillu2019s owned channels (social, app, newsletters, alerts). + Surface trending topics using Google Trends and Chartbeat and other tools providing actionable insights to editors and reporters. + Recommend homepage and platform placement strategies that improve visibility for top-performing or high-impact stories. + Coordinate live streams and video embeds with the video team to increase cross-platform engagement. + Edit quick videos for social media and YouTube shorts Qualifications + Bacheloru2019s degree in journalism, communications, or related field. + Experience working in a newsroom or fast-paced digital media environment. + Proven understanding of SEO and referral traffic strategy (Google Search Console, Discover, linking sites). + Experience managing social platforms, including Meta, YouTube, and X. + Proficiency with analytics and publishing tools such as Chartbeat, SocialFlow, Google Analytics, and Later. + Strong editorial judgment and ability to write clean, accurate copy under tight deadlines. + Excellent communicator who thrives in collaborative, high-pressure environments. Salary Range: $25.48 - $28.85 per hour commensurate with experience. Benefits: Our comprehensive benefits package for full-time employees includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, Paid Parental leave, life insurance and more. Part time employees are eligible for 401(k) and any local/state leave plans. Union positions are subject to the benefits outlined in their Collective Bargaining Agreement. #LI-Onsite Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns Americau2019s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstaru2019s national television properties include The CW, Americau2019s fifth major broadcast network, NewsNation, our national news network providing u201cNews for All America,u201d popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companyu2019s portfolio of digital assets, including its local TV station websites, The Hill and , are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Created: 2025-11-01