Associate Director, Events & Experiences Marketing
KQED - San Francisco, CA
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Title: Associate Director, Events & Experiences MarketingSchedule Format - Location: San Francisco, Hybrid Pay Information: $103,349-$129,186 AnnuallyPosition SummaryThe Associate Director, Events & Experiences Marketing, leads strategy, planning, and execution for audience growth and marketing across KQEDs expanding portfolio of live event and experiential programming. A creative and data-driven strategist, the Associate Director is responsible for designing audience journeys, growing attendance and engagement, and positioning KQED as a leading civic convener and cultural anchor in the Bay Area.Working closely with KQEDs Vice President of Events & Experiences and Executive Director of Audience & Brand, this role oversees marketing and audience strategy for multiple aspects of KQEDs events and experiences vertical. They will plan integrated campaigns for KQED Live—our flagship, editorially driven event series—as well as for new experiential programming initiatives, KQEDs venue rental business, and the launch and ongoing promotion of two new digital platforms: An online hub for regional events and things-to-do content and a curated e-commerce marketplace for Bay Area creators and vendors. The Associate Director will also grow and supervise a team of marketing and audience professionals, who implement campaigns and direct-to-audience communications, manage ticketing and front-of-house operations, as well as manage content and business development for new online hubs. They partner with colleagues across Content, Creative, Audience Development, Membership, Product, and Sponsorship to ensure a consistent, welcoming, and inclusive audience experience that reinforces KQEDs brand and mission across all touchpoints.The ideal candidate combines expertise in events, field marketing, media strategy, and digital platform growth with a passion for rooting communities through meaningful shared experiences of the Bay Area. KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.KQED Code of Ethics
Created: 2025-10-31