Assistant Store Manager

Overview To ensure a consistently memorable customer shopping experience while generating meaningful revenue and positive operating profit for their store. Lead the sales floor to ensure a consistent memorable customer shopping experience using the highest standards of service excellence while building client relationships and upholding our company culture. Partner with General Manager to learn the role of a leader and positively influence the store team. Essential Duties & Responsibilities Responsible for sales and profit performance in assigned store or department. Ensure that sales and margin goals are met. Work with General Manager/Department Manager to develop operating budgets and monitor performance. Establish individual sales goals for associates and supervise sales staff to maximize sales and profit performance. Maintains a welcoming environment that generates customer traffic and builds loyalty by exceeding customer's expectations. Coach and mentor staff to implement initiatives that support exceptional customer service standards. Uphold company policies and the Ralph Lauren Formal Counseling process. Provide continual feedback to the buying and allocation teams to identify items and merchandise classifications of high sales and profit potential. Responsible for the execution of visual presentation initiatives that support merchandise presentation and maintenance of an in-store environment, consistent with Ralph Lauren's desired image and character. Responsible for the establishment and implementation of both new and existing loss prevention procedures to support shrink reduction and all asset protection procedures. Responsible for the recruitment, supervision, and development of staff. Ensure open roles are filled timely. Create programs to motivate personnel to build unit sales and volume of transactions. Work with the Senior Management to direct the execution of Ralph Lauren's promotional strategies and programs, assuring that they support sales, marketing and profit objectives at point of sales and in the external market place. Experience, Skills & Knowledge Enthusiasm and ability to build and maintain an environment which projects Ralph Lauren’s desired elevated image and character. Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills. Strong verbal and written communication skills. Strong interpersonal skills. Analytical skills, business acumen, financial acumen Relevant work experience preferred Computer skills preferred: Word, Excel, PowerPoint, and Outlook Ability to maneuver around the sales floor, stock/dressing room, cashwrap and office; work around/with chemicals, lift up to 30 lbs. and climb moderately utilizing a ladder as trained under RL Health & Safety guidelines Ability to operate the register, stand, move and walk for multiple hours Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Created: 2025-11-15