Digital Channel Associate

Job Description The Digital Channel Associate owns the digital activation and e-Retail presence for the Home brand portfolio in North America. This role acts as a partner to Marketing peers, ensuring digital assets and campaigns are optimized across platforms including Instacart, Target, and other key e-Retailers. Responsibilities include managing platform operations, monitoring performance, driving insights, and supporting broader portfolio and brand strategy initiatives. The Digital Channel Associate also collaborates closely with Marketing, Commercial Strategy, and external partners to execute digital programs, enhance shopper engagement, and maximize online sales. The role ensures portfolio consistency across digital channels by maintaining up-to-date content assets (product descriptions and images) and aligning pricing and promotional activities across D2C, Amazon, and e-Retail platforms. Essential Duties: u2022 Responsible for the digital activation strategy across Instacart, Walmart, and other e-Retailers, including display and search spend allocation, targeting, creative strategy, and integration with national campaigns u2022 Set benchmarks, monitor performance, and generate insights to optimize digital programs u2022 Support execution of digital strategies, coordinating with agencies and internal teams to ensure campaigns are on brand and meet performance objectives u2022 Partner with the Marketing Home, Brand, and eCommerce teams to ensure digital activations are aligned with overall brand and portfolio strategies u2022 Ensure content assets (product descriptions, images, and related materials) are updated and consistent across all digital platforms, including D2C, Amazon, and e-Retailers u2022 Monitor and align pricing and promotional activities across channels (Amazon, D2C, e-Retail, etc.) to ensure consistency and adherence to brand guidelines u2022 Track category trends, competitive activity, and consumer behavior to provide insights that support portfolio development and digital strategy u2022 Assist in broader portfolio strategy projects u2022 Oversee POs, budget administration, vendor setup, and invoice management to support the Home Marketing teamu2019s operational and financial needs We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022 Bacheloru2019s degree in Marketing, Business, Communications, or a related field u2022 1-3 years in digital marketing, online activation or related experience u2022 Strong project management, analytical, and cross-functional collaboration skills u2022 Knowledge of digital merchandising and online shopper behavior are a plus u2022 Strong communication skills u2022 Strong proficiency in PPT, Excel u2022 Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.

Created: 2025-11-17