Wine Education Manager (Northern CA)

Company DescriptionWonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries —,, and — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s winegrowing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and — we’re committed to making a difference for our people, our planet, and our customers.Our Wine Education team is growing and we’re seeking a dynamic leader who is passionate about wine education and training. As theWine Education Manager (Northern CA), you will support the Director of Wine Education in executing world-class trade and internal education initiatives that will elevate brand storytelling, deepen trade engagement, and build consistent wine knowledge across the organization. This role oversees the logistics, implementation, and evaluation of key initiatives, ensuring seamless execution and continuous improvement across markets and teams.This position will be based in Napa, CA, and requires frequent travel for on-site winery and market presence.Job DescriptionTrade Engagement (70%)Manage event execution and logistics for trade programs including in-market wine dinners, staff trainings, trade association activations, etc.Support coordination and execution of VIP wholesaler and customer immersions on winery properties, ensuring a seamless guest experience from planning through recapTrack activation logging, participation, engagement, and post-event results in CRM; provide timely follow-up (within 72 hours) and monthly/quarterly reportingPartner with the Directorto deliver the national education and trade engagement strategy across all key marketsMaintain and update education toolkits and materials: brand story decks, tasting frameworks, tasting notes, food pairings, event templates, SOPs, and compliance checklistsDrive sales growth by creating, refining and protecting brand storytelling, in collaboration with Brand Marketing for all of our wine brands with an emphasis on JUSTINCoordinate with Sales, Brand Marketing, and Community Relations to align education activations with commercial objectives and joint business plansBuild and maintain relationships with key accounts; align programming and business plansTrain and certify Merchandisers and Sales Team to deliver in-store tastings within SOPManage and report on personal budget (T&E, wine, etc.) with focus on ROEmployee Engagement (30%)Support the Director in planning and facilitating internal education programs that inspire employee engagement and brand advocacyManage logistics and collateral for internal activations such as Wonderful Wine Downs, onboarding sessions, and role-based learning pathsEnsure learning content within the LMS is current, accurate, and aligned with brand messaging and product updatesCollect feedback and participation metrics from internal education initiatives to identify opportunities for improvementPartner with cross-functional teams (Sales, Marketing, Hospitality) to deliver consistent, brand-aligned messaging in all internal trainingsDevelop and lead on-going internal educational series (general wine education, new release tastings, quarterly food & wine pairing collaboration between winemaking/hospitality/culinary teams, harvest immersions, etc.)Qualifications5+ years of experience in wine education, trade marketing, wine sales, or hospitality operations with a focus on trainingCMS Level 1 or WSET Level 2 (minimum) required; CMS Level 2 or WSET 3, CWE, or equivalent preferredBachelor's degree or equivalent experience (preferably with an educational focus in Hospitality, Sales, Business management or a similar field)Working knowledge of CRM and LMS platforms; proficiency in Microsoft OfficeAbility to travel up to 50%; based in Napa, CA, with winery and market presenceStrong organizational and project management skills with proven ability to manage multiple priorities and marketsExcellent communication, presentation, and facilitation skillsPay Range: $95,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.Additional InformationThriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:24/7 online physician consultationsvirtual mental health resourceslife coachingengaging employee community groupscash rewards for healthy habits and fitness reimbursementslibrary of on-demand fitness videosCareer Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.Building a Healthy Society:To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit.Giving Back to the Community: Make a difference with , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit discover more about JUSTIN, please visit , or follow JUSTIN on and . To learn more about the company’s corporate social responsibility impact, visit .The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.#LI-ML1EEO is the law

Created: 2025-11-20