Director of Marketing

NY HELP No Agency Insurance Fund, State Title Director of Marketing Occupational Category Other Professional Careers Salary Grade NS Bargaining Unit M/C - Managerial/Confidential (Unrepresented) Salary Range From $150000 to $175000 Annually Employment Type Full-Time Appointment Type Permanent Jurisdictional Class Exempt Class Travel Percentage 25% Workweek Mon-Fri Hours Per Week 37.5 Workday From 9 AM To 5 PM Flextime allowed? No Mandatory overtime? No Compressed workweek allowed? No Telecommuting allowed? Yes County Albany Street Address 15 Computer Drive City Albany State NY Zip Code 12205 Duties Description Reporting to the Director of External Affairs, the Director of Marketing will provide marketing leadership and strategy that align with business goals. The Director will oversee the daily operations of the creative team within the Communications Department, working closely with the Deputy Communications Director.The Director of Marketing will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service. Responsibilities include, but are not limited to:u2022 Develop and execute an annual marketing plan aligned with the company's strategic goals and growth objectives.u2022 Conduct market research and competitive analysis to identify opportunities, trends, and challenges within the workers' compensation insurance landscape.u2022 Define target audiences and develop tailored messaging and campaigns to effectively reach multiple audiences.u2022 Collaborate closely with client relations, sales, underwriting, claims, and product development teams to ensure marketing initiatives support overall business objectives.u2022 Develop and implement strategies to increase market share, create brand awareness and enhance customer relationships in collaboration with business teams. u2022 Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.u2022 Foster a work environment that balances collaboration, innovation, performance, and careful stewardship of resources and relationships.u2022 Work collaboratively with business leadership to communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.u2022 Oversee development, production, and distribution of all marketing materials, including online content, publications, customer documents and materials.u2022 Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications and to help ensure the customer experience aligns with brand identity. u2022 Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.u2022 Advise senior management on various marketing strategies including media and external communications content.u2022 Develop and optimize lead generation strategies through various channels, including digital marketing (SEO, SEM, social media, email marketing), content marketing, and traditional advertising.u2022 Manage the company website, ensuring it is up-to-date, user-friendly, and optimized for lead conversion. Implement and manage marketing automation platforms and CRM integration to streamline leads and tracking. Minimum Qualifications Bacheloru2019s degree in marketing, communications or relevant field and a minimum of 7 years of executive-level experience in customer/client relations, marketing, and/or public relations. u2022 Strong analytical skills with the ability to interpret data and make data-driven decisions.u2022 Strong organizational and project management skills with the ability to manage projects from inception to go-live.u2022 Ability to work independently and as part of a collaborative team.u2022 Excellent track record of leadership and supervisory experience.u2022 Significant writing and editing experience, with excellent grasp of grammar and creating content for websites.u2022 Demonstrated leadership as part of a marketing and communications team.Preferred Qualifications:u2022 Masteru2019s degree in marketing, communications or relevant field.u2022 The ideal candidate will be collaborative, a creative thinker, and demonstrate the ability to work across a multidisciplinary team.u2022 A record of progressive marketing experience in either the financial services or insurance industry. u2022 Knowledge of the insurance industry and emergent trends in workersu2019 compensation and disability coverage.u2022 Experience in customer service and customer-centered approaches to written and digital marketing communication. u2022 Meaningful experience converting technical jargon into plain language for external customers. The ideal candidate will have a passion for clear communication and a knack for simplifying complex concepts without losing essential meaning.u2022 Experience in government and communications as part of a hybrid marketing and communications (MARCOM) team.u2022 Ability to prioritize multiple projects, make clear recommendations, and resource subordinate needs for successful implementation.Please be advised that the New York State Insurance Fund (NYSIF) does not offer sponsorship for employment visas to employees or potential employees. Candidates sponsored for employment by an organization should be aware of their sponsorship status and the relevant expiration date(s) of that sponsorship before applying to this position. NYSIF is not currently enrolled in eVerify, which is a requirement for certain types of employment verifications. Additional Comments Please note, the salary range shown includes location pay and/or geographic pay.All exempt appointments require completion of a background check by the NYS Governoru2019s Office of Appointments prior to appointment and completion of an annual Financial Disclosure Statement upon appointment offer. As this position is not tenure-bearing, except under specific circumstances, the employment relationship can be altered at any time by either the incumbent or the appointing authority. Fringe Benefitsu2022 Competitive Compensationu2022 Open and Supportive Team-Based Environmentu2022 Plentiful Vacation, Personal, and Sick Leave Accrualsu2022 Paid State and Federal Holidaysu2022 Full Medical, Vision, and Dental u2022 Retirement Optionsu2022 Public Student Loan Forgiveness (PSLF)u2022 Possibility of Telecommuting.About NYSIFNYSIF is the largest workers' compensation insurer in New York State and among the ten largest nationwide. NYSIF covers 2 million workers and insures 200,000 employers in New York State. NYSIF's mission is to guarantee the availability of workers' compensation, disability insurance and paid family leave at the lowest possible cost to New York employers while maintaining a solvent fund. Since its inception 110 years ago, NYSIF has fulfilled this mission by competing with other insurance carriers to ensure a fair marketplace while serving as a guaranteed source of coverage for employers that cannot secure coverage elsewhere. NYSIF strives to achieve the best health outcomes for injured workers and be an industry leader in price, quality, and service for New York employers. For more information, visit .NYSIF Commitment to Diversity, Equity, and Inclusion The New York State Insurance Fund (NYSIF) prioritizes and champions diversity, equity, and inclusion (DEI) throughout our agency. NYSIF provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability, veteran status, or any other protected category under federal, state, and local law. We believe that embracing our differences brings richness, new ideas and experiences to NYSIF, which energizes a creative and innovative work environment. We strive to foster a workplace where diverse individuals are able to participate fully in the decision-making process and have ample opportunity for advancement. We are committed to investing the necessary resources and attention to improving the engagement, retention, and promotion of the extraordinary talent we have.Executive Order 31Executive Order 31 commits New York State government to becoming a model employer for people with disabilities, increasing the participation of people with disabilities in state service and ensuring equal access to opportunities. NYSIF is proud to utilize best practices to recruit, hire, retain, and promote career advancement of individuals with disabilities. This includes special focus on current and prospective employees with the most significant disabilities, such as the use of supported employment, individual placement with support services, customized employment, the civil service sections 55/b and 55/c programs, internships, and job shadowing. If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please send an email to NYSIFu2019s Reasonable Accommodations mailbox at . Some positions may require additional credentials or a background check to verify your identity. Name Human Resources Telephone Fax 518-437-1618 Email Address Address Street PO Box 66699 City Albany State NY Zip Code 12206 Notes on Applying Please email cover letter and resume to referencing the Vacancy ID# and title in the subject line.

Created: 2025-11-21