Molecular Diagnostics Strategic Marketing Manager

Molecular Diagnostics Strategic Marketing ManagerJob LocationsUS-RemoteCompanyMeridian Bioscience, Inc.DepartmentMarketing# of Openings1About MeridianMeridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.Job SummaryResponsible for the new product development process, from concept to full commercial launch of molecular diagnostic products. This role will take the lead assessing the market, collaborating with project teams to move products through the pipeline, outlining product requirements, building and executing go-to-market and launch plans, and partnering with commercial marketing and sales training to ensure the sales force is equipped with tools to sell new products. Work cross-functionally with R&D, Operations, QA/RA, Project Management, Product Management, Finance, and Sales to drive Meridian strategy.Direct knowledge of and experience in the molecular diagnostic market is requiredKey DutiesWork with global commercial marketing teams to develop sustainable product go-to-market plans for molecular diagnostic products that include market assessments, competitive analyses, product overviews, targeting/customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricingCollaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new molecular diagnostic productsComplete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipelineEstablish relationships with key opinion leaders to gather technical information and to understand current trends in the molecular diagnostic marketHelp identify, assess, and drive potential business opportunities to identify growth opportunities in both revenue and profitPartner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projectsAd hoc projects as assignedQualificationsEducation and Experience:Bachelor's degree in marketing, business or related business field OR degree in related scientific discipline with appropriate experience. MBA preferredA least five years of experience in marketing in clinical laboratory diagnosticsExperience in the IVD industry and/or clinical (non-NGS) molecular/microbiology diagnostic labsMust have experience in product development, successful product launches, and/or new product launchesTravelMust be able to travel by car/air to other Meridian Bioscience locations up to 10% of the time.PhysicalMust be able to concentrate, analyze and solve complex issues throughout the course of the work shiftAbility to walk up and down several flights of stairs throughout the workday in a multi-location facilityMust be able to lift to 20 pounds of supplies or finished product throughout the work shiftMust be able to wear personal protective equipment (latex or nitrile gloves, face shields/safety glasses, etc.)Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratoriesAbility to stand, stoop, reach, push and

Created: 2025-11-24