Senior Brand Marketing Associate - Gerber

Foods you love. Brands you trust. And a career that empowers you to grow.At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.This position is not eligible for Visa Sponsorship.Position SummaryAs a Brand Experience and Development Sr. Associate, you will develop strategy (up to 18 months) and execute annual commercialization plans to deliver profitable growth and key near-term operations for specific brands. You'll leverage actionable insights to drive optimization, identify innovation opportunities, lead communications, and unlock consumer & customer value. Collaboration with cross-functional teams (Sales, Operations, Finance) is essential to ensure executional excellence of annual business plans.This hybrid opportunity offers the best of both worlds. With 3 days per week based at Nestle USA's Arlington, VA office, you will have the chance to collaborate with colleagues, build strong relationships, and engage in face-to-face interactions. The remaining days, you will have the flexibility to work remotely, allowing you to maximize your productivity and maintain a healthy work-life balance.Key ResponsibilitiesConsumer & Customer IntimacyDevelop a deep understanding of consumer demographics, psychographics, and behavioral drivers through data and research.Validate or develop consumer insights to drive relevant communications.Analyze data and synthesize learnings into actionable insights.Leverage data and trends to generate marketing innovation and brand-building programs.Business PlanningOwn P&L to ensure key business KPIs are met (revenue, profit, market share, brand health).Lead monthly operating processes and ensure accurate forecasting.Track sales, consumption, and trends to identify gaps/opportunities.Manage consumer marketing budget efficiently.Develop strategic revenue management strategies (pricing, promo, price pack architecture).Support long-term sourcing and procurement strategies.Brand and Product ExperienceWork with internal teams and agencies to develop marketing strategies that increase awareness and purchase frequency.Identify optimal engagement strategies and campaign structures.Ensure cultural relevance of brand identity and activations.Activate brand's nutrition, health, and wellness proposition in communications.Support packaging changes and innovation pipeline mercial ExcellencePartner with Sales and Customers to execute strategy in an omni-channel environment.Analyze and optimize promotional programs.Translate strategic plans into annual commercial plans and marketing tactics.Lead the Integrated Commercial Planning (ICP) process.Key Activities IncludeProduct brand/marketing communications strategyMedia strategyInsights & analyticseCommerceAgency managementCustomer meetingsSupply/materials tradeoffsDevelopment AreasCategory, brand, and consumer strategyBrand identity and product propositionProduct innovation and portfolio managementChannel and trade strategySustainability and new business modelsNutrition, insights & analyticsDesign and packaging strategyOperations, procurement, and sourcing strategyQualifications / CertificationsUniversity Degree (BA/BS) in Marketing or related field, or equivalent experience; MBA preferredKnowledge of budget control methods and proceduresStrong negotiation, relationship building, and research skillsAbility to work independently and adapt quickly to changeExcellent communication and interpersonal skillsBasic financial acumenAbility to prioritize and self-manage projects, handle multiple tasks, and meet deadlinesProficient in Microsoft Office ApplicationsCritical ExperiencesAt least 5 years in marketing, brand management, or relevant commercial experienceExperience leading cross-functional teams or agency partnersExperience with marketing communication projects, including digital and media strategiesExperience leveraging data and research to generate consumer insights (IRI or Nielsen knowledge recommended)Demonstrated problem-solving and analytical skillsIt is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Review our applicant privacy notice before applying at Job Requisition:374666RequiredPreferredJob IndustriesOther

Created: 2025-11-25