Digital Marketing Specialist

Digital Marketing Specialistu00a0The Digital Marketing Specialist will temporarily support the digital marketing efforts of the Office of Admissions and Financial Aid (OAFA) during the Digital Marketing Manager's planned leave. This role will work closely with the Director of Marketing Communications and the broader marketing team to execute strategic, data-driven digital campaigns across web, email/SMS, and paid media channels. The ideal candidate will be a collaborative, detail-oriented marketer with experience in digital content creation, SEO, website management, and marketing automation platforms (e.g., Slate).Key Responsibilities:Campaign Execution & Managementu2022 Assist in planning and executing omnichannel marketing campaigns aligned with OAFA goals and under the direction of the director of marketing communication.u2022 Manage campaign timelines and deliverables using project management tools (e.g., AirTable).u2022 Support paid media initiatives, including vendor coordination and content recommendations.u2022 Contribute to email and SMS marketing efforts, including QA and deployment.Website & SEO Supportu2022 Maintain and update website content using CMS platforms (e.g., WordPress), ensuring alignment with SEO best practices.u2022 Monitor website performance using Google Analytics and recommend and implement improvements.u2022 Conduct keyword research and optimize content for organic search visibility.u2022 Collaborate with other teams to enhance user experience and site engagement.Team Collaboration & Communicationu2022 Work closely with internal stakeholders across OAFA and the University.u2022 Assist with proofreading, editing, and organizing digital content.u2022 Provide support to other marketing roles as needed.u00a0Qualifications:u2022 Bachelor's degree in marketing, communications, or related field.u2022 2+ years of experience in digital marketing, preferably in higher education.u2022 Proficiency in Content Management System (CMS) platforms. Preferably WordPress.u2022 Experience with Slate is a plus.u2022 Strong writing, editing, and communication skills.u2022 Detail-oriented with excellent time management and problem-solving abilities.Additional Information:This is a temporary position to cover personnel leave. The candidate must be flexible, proactive, and able to work independently while collaborating with a dynamic team. A passion for digital marketing and higher education is essential.u2022 Monday -- Friday 8:30 -- 5:00 ET work schedule with an hour for lunch (e.g., 7.5 hour work day; 37.5 hour work week).u2022 Mostly remote work: but will need to come into the office for equipment pick up and some scheduled training and events.The University of Pittsburgh is an equal opportunity employer / disability / veteran.Department:u00a0Admissions & Financial AidCampus:u00a0PittsburghMinimum Education Level Required:u00a0Bachelor's DegreeMinimum Years of Experience Required:u00a02Work Schedule:u00a0Monday - Friday, 8:30 a.m. - 5:00 p.m.Work Arrangement:u00a0Hybrid: Combination of On-Campus and Remote work as determined by the department.Requested Pay Rate:u00a022.00Visa Sponsorship Provided:Background Check:u00a0For position finalists, employment with the University will require successful completion of a background checkChild Protection Clearances:u00a0The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.Required Documents:u00a0ResumePI280141827

Created: 2025-11-27