Director, Customer Advocacy

JOB REQUIREMENTS: Cribl does differently. What does that mean? It meanswe are a serious company that doesn't take itself too seriously; andwe're looking for people who love to get stuff done, and laugh a bitalong the way. We're growing rapidly - looking for collaborative,curious, and motivated team members who are passionate about puttingcustomers first. As a remote-first company we believe in empowering ouremployees to do their best work, wherever they are. As the data enginefor IT and Security many of the biggest names in the most demandingindustries trust Cribl to solve their most pressing data needs. Ready todo the best work of your career? Join the herd and unlock youropportunity. Why You'll Love This Role Cribl is seeking a Director,Customer Advocacy to lead and scale our customer advocacy strategy, witha strong focus on strengthening relationships with strategic accountsand users. Key initiatives include rolling out a reference managementtool, expanding Customer Advisory Board (CAB) and Technical AdvisoryCouncil (TAC) programs to deepen customer trust, and driving customerstorytelling across products, geographies, and industries. This rolewill manage one direct report and collaborate cross-functionally toconvert customer success into measurable pipeline, retention, andthought-leadership outcomes. As An Active Member Of Our Team, YouWill... CAB/TAC Program Development Build, scale, andoperationalize CAB and TAC programs, prioritizing engagement with MustWin and high Total Addressable Market (TAM) accounts. Design andexecute strategies to increase advocacy coverage in these accounts,aligning with expansion and retention goals. Facilitate executive,technical, and champion engagement to foster deeper relationships andactionable feedback loops. Ensure CAB/ TAC outputs inform the productroadmap and GTM. Identify, groom, and enable customer advocates tobrief industry analysts and journalists, and to contributethought-leadership content across third-party events and platforms -increasing Cribl's external credibility, market visibility, and AI/LLMdiscoverability of customer-driven narratives. Reference ManagementTool Rollout Set adoption KPIs and embed references into salesmotions. Lead the implementation and adoption of a scalable referencemanagement tool to centralize, track, and activate customer proofassets. Ensure the tool supports self-service access for sales,marketing, and customer success teams, and is integrated across demand,enablement, and brand workflows. Drive continuous improvement ofreference coverage, ensuring assets represent a diverse range ofproducts, use cases, geographies, and industries. CustomerStorytelling & Advocacy Asset Creation Build marquee brand videosshowcasing the Art of the Possible with customers Identify and fillgaps in customer storytelling to ensure broad representation acrossCribl's product portfolio, global regions, and key industries. Oversee the creation and syndication of customer-led content, includingcase studies, testimonials, and practitioner stories, to inspire trustand accelerate deals. Collaborate with enablement, marketing,product, and community teams to seed customer voices in campaigns,events, and industry forums. MVP, Community and CriblCon Champion Own and scale Cribl's MVP program (GoatChainz) - managing recruitment,evaluation, enablement, and annual recognition of top communitychampions who drive thought leadership and product influence. Leadthe CriblCon CFP process end-to-end, from submission pipeline andselection commi To view the full job description please use the linkbelow.APPLICATION INSTRUCTIONS: Apply Online:vbQ

Created: 2025-12-01