Digital Marketing Specialist

Description We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility. Responsibilities: u2022 Conduct detailed market research to guide strategic marketing decisions and messaging. u2022 Create and implement effective social media campaigns to drive engagement and brand awareness. u2022 Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging. u2022 Capture and edit video and photography content during field visits to support marketing initiatives. u2022 Oversee billboard advertising and contribute to the execution of broader promotional efforts. u2022 Optimize website content and ensure alignment with SEO best practices. u2022 Coordinate print marketing projects, such as flyers and signage, to support campaigns. u2022 Work closely with company leadership to align marketing strategies with brand objectives. u2022 Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives. u2022 Assist with additional marketing-related tasks as needed to support the team. Requirements u2022 2-5 years of experience in digital marketing or a closely related field. u2022 Strong skills in writing and content creation, with a focus on compelling storytelling. u2022 Familiarity with SEO best practices and digital tools like Google Analytics and Google AdWords. u2022 Experience in video production and photography, including basic editing capabilities. u2022 Highly organized with exceptional time management skills to handle multiple priorities. u2022 Independent and motivated, with a proactive approach to problem-solving. u2022 Comfortable working in field-based settings and engaging with diverse stakeholders. u2022 Adaptable to a fast-paced environment and eager to contribute to a growing team. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use (.

Created: 2025-12-04