Director of Marketing

Additional Information Relocation Assistance Available Job Number 25151672 Job Category Sales & Marketing Location W Philadelphia, 1439 Chestnut Street, Philadelphia, Pennsylvania, United States, 19102VIEW ON MAP (Philadelphia, 1439 Chestnut Street, Philadelphia, Pennsylvania, United States, 19102) Schedule Full Time Located Remotely? N Position Type Management Bonus Eligible: Y JOB SUMMARY Functions as the leader of the propertyu2019s marketing department for properties where marketing and programming drive the business needs of the hotels. Provides day to day leadership to marketing associates to achieve property marketing objectives with overall responsibility for driving top line revenues, hotel reputation in the market, and cut through guest experiences. Implements the brandu2019s marketing strategy and applicable brand initiatives in all aspects of the experience, especially the sales process. This role is also focused on building long-term, value-based partnerships that that enable the hotel to be a leader in the lifestyle space and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with continent and global brand marketing for regional and national promotions pull through. Develops and implements propertyu2013wide strategies that deliver products and services to meet or exceed the needs and expectations of the brandu2019s target customer profile and property associates and provides a return on investment to the owner and Marriott International. Annually draft, present and execute marketing plans on property with a focus on delivering credible, tone-setting and revenue driving initiatives with a focus on delivering marketable W content that provides a return on investment to the owner and Marriott International. CANDIDATE PROFILE Education and Experience Required: u2022 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 - 10 years experience in marketing or related professional area. Preferred: u2022 4 year college degree. u2022 Demonstrated skills in supervising a team. u2022 10 plus years Experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating progressive career growth and a pattern of exceptional performance. CORE WORK ACTIVITIES Marketing Leadership u2022 Develops the annual strategic marketing and PR plan, as well as the marketing budget. u2022 Serves as a key leader on the hotelu2019s executive committee and drive brand and marketing culture throughout all facets of the business u2022 Represents marketing and maintain a tight connection to hotels business and financial goals with above property leadership and hotel ownership u2022 Manage marketing team where applicable u2022 Researches competitoru2019s sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share. u2022 Attends sales strategy meetings to provide input on weekly and overall marketing strategy. u2022 Crafts innovative marketing ideas and develops deployment strategies to continue to grow market share and fuel Wu2019s cool u2022 Serves as the property marketing leader with General Manager, Ownership, Area Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate. u2022 Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International. u2022 Implements the brandu2019s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotelu2019su2019 sales objectives. u2022 Interfaces with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marketing, regional and national promotions. u2022 Owns agency relationships for execution of strategic marketing plan (i.e. PR, social). u2022 Performs other duties, as assigned, to meet business needs. u2022 Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results. Driving Marketing Excellence u2022 Working alongside B&F teams develops regular programming calendars, and key showcase Happenings. u2022 Develops initiatives around brand passion points driving guest experience and business goals. u2022 Understands the business goals and regularly appraise and evaluate initiatives. u2022 Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team u2022 Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and positive PR traction. u2022 Sets goals around regular programming, key happenings and communicate updates among hotel and above property teams u2022 Drives footfall towards B&F venues with awareness of revenue goals. u2022 Leads creative input, managing of budgets, all collateral design and production. u2022 Connects with local and national PR teams as necessary. u2022 Acts as primary stakeholder to Americas Field Marketing (demand generation) to optimize, design and build relevant digital channels, as well as hold them accountable for their digital e-commerce strategy. u2022 Manages property content strategy (photo/video shoots, web, social). u2022 Creates a best in class digital identity for the hotel that comes across social and digital channels for the hotel. u2022 Works with appropriate hotel teams to manage reputation review sites in an on brand voice. Be The Brand Champion u2022 Serves as hotel authority on the W Brand. u2022 Responsible for pulling the W Brand through across departments (HR, Banquets and Catering, Sales, Welcome, Etc). u2022 Develops and manages internal key stakeholder relationships. u2022 Develops strong community and public relations by maintaining property participation in local, regional and national cultural events and client events. u2022 Serves the customer by understanding their needs and bringing programs to life that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott. u2022 Gains understanding of the brands primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns. The salary range for this position is $118,000 to $160,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law. _At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._ W Hotelsu2019 mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. Weu2019re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guestsu2019 passions to life. If you are original, innovative, and always looking towards the future of whatu2019s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,u200b begin your purpose, belong to an amazing globalu200b team, and become the best version of you.

Created: 2025-12-04