Director, Product Management

Basic Function Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWiseu00ae, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. Youu2019ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight u2013 not just headcount. Youu2019ll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution. Essential Duties and responsibilities Product Strategy & Vision + Define and communicate the product vision aligned with company objectives + Develop multi-year product roadmaps based on customer needs, market trends, and business priorities + Identify new market opportunities and evaluate build/buy/partner decisions + Improve Product adoption + Improve Customer Satisfaction (NPS) Commercial Strategy & Revenue Ownership + Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels. + Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth. + Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets. + Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution. Defining and Executing Go-to-Market + Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels. + Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns. + Monitor commercial KPIs, including customer acquisition, retention, and partner-led growthu2014making data-informed decisions to improve effectiveness. Re-sale Partner Enablement + Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products. + Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success. Customer Insight & Thought Leadership + Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs. + Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities. + Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WKu2019s brand, roadmap, and platform vision. Team & Cross-Functional Leadership + Manage and coach a small team of commercially focused product managers aligned to product line. + Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals. + Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks. Other Duties Performs other duties as assigned by supervisor. Job Qualifications Education: Bacheloru2019s degree in Business, Product Management, Marketing, or related field; MBA preferred Experience: + 8+ years in product management, commercial strategy, product marketing, or channel developmentu2014preferably in B2B or prosumer software markets. + Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models. + Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus. + Experience working with resellers, franchise networks, or indirect channel partners is strongly preferred. Other Knowledge, Skills, Abilities or Certifications: + Strategic thinker with strong commercial instincts and P&L accountability. + Excellent collaboration and cross-functional leadership, with ability to lead through influence. + Deep understanding of channel dynamics, reseller motivation, and partner relationship management. + High level of comfort with business modeling, data analysis, and KPI tracking. + Strong communicator and storyteller who can translate product strategy into clear market narratives. + Curious, adaptable, and results-oriented, with a high sense of ownership and urgency. Travel requirements 20% Physical Demands Normal office environment. _Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._ Compensation: Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $208,800 - $295,550EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Created: 2025-12-04