Commercial Product Marketing & Field Readiness Manager

Location:127 Public Square, Cleveland OhioPosition Location PolicyGeneral Location: Open to candidates within the United States.Hybrid Requirement (if within specific cities): If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, they are expected to work on-site 3 days per week at the nearest KeyBank office (non-branch location).Remote Option: If the selected candidate lives outside of KeyBank's geographic footprint, the position will be considered fully remote.Available for East Coast meetings, requiredAbout Commercial BankThe Commercial Bank, now inclusive of Payments, is the heart of KeyBank's business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development and payments products and solutions. The Commercial Bank caters to a wide breadth of industry verticals and client segments, and our portfolio of solutions is positioned to support commercial entities of all sizes - from a mom-and-pop restaurant, to a publicly traded company.JOB SUMMARYAs a senior leader within the Business Operations and Client Experience Team, the Commercial Product Marketing & Field Readiness Manager plays a pivotal role in shaping how KeyBank Commercial brings its lending & payments solutions to market-and how our field teams are empowered to deliver them with confidence and impact. This leader partners across Product, Business Development (BD) and Corporate Center Marketing to shape the go-to-market strategies, define product positioning, and ensure field teams are equipped to deliver lending & payments solutions that create value for clients and deepen relationships. This team will have a direct impact on revenue growth, client satisfaction, and market addition to functional leadership, this position carries people management responsibility, overseeing a high-performing team that bridges strategy and execution. The ideal candidate is a player-coach - someone who leads by example, inspires excellence, and actively mentors team members through hands-on engagement. This leader fosters a culture of collaboration, accountability, and innovation, empowering individuals to grow while driving collective success.Key Responsibilities:Strategic Leadership & Team ManagementBuild, lead, and develop a high-impact team responsible for product marketing and field readiness across commercial lending & payments capabilities. Serve as a player-coach, actively engaging in strategy and execution while modeling best practices and setting a high bar for performance. Inspire and mentor team members, foster a culture of continuous learning, ownership, and innovation. Provide clear directions, coaching, and feedback to support professional growth and team cohesion.Go-to-Market Leadership:Lead planning, internal readiness, and communication strategies for new and enhanced commercial lending, treasury management, and payments products and capabilities, including digital platforms like KeyNav and KBBO.Product Positioning & Messaging:Develop compelling client-centric narratives that differentiate KeyBank's solutions and reflect market trends and client needs. Guide the team in creating messaging frameworks that resonate across diverse client segments and industries.Field Readiness & Enablement:Oversee the development of scalable enablement tools-pitch decks, sell sheets, videos, QRGs, talking points, and

Created: 2025-12-04