Channel Manager/Partner Marketing - Google Public ...

Netchannels is looking to hire a Channel Manager/Partner Marketing for our client: Google Public Sector. This a FTE position of Netchannels, long term. About Google Public Sector Marketing: The Google Public Sector Marketing team is dedicated to driving the adoption of Google Cloud solutions within the US Public Sector. A significant portion of this market (~85%) is reached through our partners. Our goal is to empower a diverse ecosystem of partners to effectively serve the US Public Sector market. The Opportunity: We are seeking an experienced and highly motivated person to lead the implementation of our new Partner Support Programmatic Approach. This is a critical role that will directly impact our ability to scale our partner ecosystem and expand our reach within the US Public Sector market. This individual will work closely with the Partner Marketing Lead and cross-functionally with the Partner Go-to-Market team to execute a multi-faceted strategy for onboarding and supporting new and under-engaged partners, moving beyond our historical reliance on Carahsoft. Key Responsibilities: + Program Leadership & Strategy: + + Develop the strategy to onboard and support new and under-engaged partners in the US Public Sector + Execute on the strategy in a scalable manner by leveraging automation, data, and strategic planning. + Drive the exploration and establishment of formal programs with alternative key distributors serving the public sector. + Develop tailored onboarding processes and support structures with these alternative distributors. + Oversee the development of a direct engagement and enablement track for partners who prefer not to work through a distributor or have unique business models (e.g. some ISV partners). + Content & Resource Enablement: + + Leverage and integrate the Google Cloud Partner Marketing Studio as a core component of the partner support strategy. + Ensure new partners have systematic access to resources, including marketing and sales plays. + Direct partners to relevant training and enablement courses and live/on-demand webinars. + Equip partners with co-brandable content and campaign assets. + Utilize features like Gemini integration within the Partner Marketing Studio for effective co-marketing support. + Provide guidance and best practices through resources like the

Created: 2025-12-04