MEDIA EXECUTIVE - WLUC
Gray Television, Inc - Negaunee, MI
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Job Summary/Description:Generate local sales revenue and achieve established sales goals by selling Television and Digital advertising, along with other sales programs. Duties/Responsibilities include (but are not limited to): - Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.- Achieve monthly/quarterly/annual sales goals for new business, TV, FoxUP, Digital Platforms, and sales promotions.- Achieve monthly/quarterly sales goals for specials, sports programming, and other station sales programs.- Sell all regular and new business at the rate structure outlined by the Local Sales Manager / DSM and GSM/GM- Meet the required number of weekly sales calls and presentations.- Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.- Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.- Other duties assigned by supervisor. Qualifications/Requirements: - Ability to sell and communicate effectively. - Ability to work independently and manage your time effectively.- Ability to use creativity to solve problems.- Ability to develop campaigns and motivate others.- A real desire to understand your clients and their businesses. - A thirst for ongoing learning: advertising, marketing, television, digital.- Excellent knowledge of presentation software, MS Office products, and CRM software.- Must meet the Gray Media driving requirements and have a valid driver’s license. If you feel you’re qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references (Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal) WLUC-TV/Gray Media is a drug-free company
Created: 2025-12-05