Sr Media Planner

Description We are looking for an experienced Senior Media Planner to join our client's media team in Rochester, Michigan. In this Contract to permanent position, you will play a key role in developing and executing strategic media plans across various channels, including digital, paid, owned, earned, and broadcast media. Your ability to manage budgets, collaborate with internal teams and external partners, and deliver innovative solutions will be essential to achieving client objectives. If you are a Sr Media Planner immediately looking for your next position, apply today Responsibilities: u2022 Develop and implement comprehensive media plans tailored to client goals across digital, paid, owned, earned, and broadcast channels. u2022 Manage media budgets effectively, ensuring optimal allocation to maximize campaign performance. u2022 Utilize tools such as Strata and Media Force to analyze data and inform strategic decisions. u2022 Collaborate with internal execution teams and external partners to ensure seamless campaign deployments. u2022 Conduct research using platforms like Comscore, Prime Lingo, and Google Analytics to support media planning strategies. u2022 Negotiate media placements and contracts to secure advantageous terms for clients. u2022 Provide actionable insights and recommendations based on campaign analysis and performance metrics. u2022 Maintain strong relationships with clients, media partners, and internal teams to foster collaboration and trust. u2022 Keep up-to-date with industry trends to identify opportunities for innovative strategies. u2022 Deliver exceptional client service by addressing needs and exceeding expectations. Requirements u2022 Minimum of 5 years of experience in media planning, including digital and broadcast channels. u2022 Proficiency in media research tools such as Comscore, Prime Lingo, Experian-Simmons, and Google Analytics. u2022 Familiarity with media planning platforms like Strata and Media Force. u2022 Strong skills in G-Suite and Microsoft Office Suite, with an emphasis on Excel and PowerPoint. u2022 Previous experience working in industries such as Automotive, Financial, Healthcare, or Retail. u2022 Google AdWords certification or relevant training is highly desirable. u2022 Proven ability to manage budgets and negotiate media placements. u2022 Excellent communication and organizational skills to effectively collaborate with clients and teams. Innovation starts with people.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use (.

Created: 2025-12-05