Senior Manager Marketing Data and Analytics

Additional Information Candidate should be in Nashville, Tennessee or the DMV area (DC, Maryland, Virginia area) Job Number 25161962 Job Category Sales & Marketing Location Gaylord Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United States, 37214VIEW ON MAP (Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United States, 37214) Schedule Full Time Located Remotely? N Position Type Management Pay Range: $84,900 - $121,400 annually Bonus Eligible: Y JOB SUMMARY The Senior Manager, Marketing Data & Analytics leads the data and analytics function for the Gaylord Hotels brand and a portfolio of managed hotels. They will serve as the subject matter expert on measurement and analytics, develop strategies and processes to measure marketing tactics and impact, and to manage the day-to-day measurement, analysis, reporting, and sharing of the marketing data and insights. They partner with marketing discipline and channel leaders, revenue management, and analytics teams across the enterprise to develop analytics and technical solutions for the marketing to operate efficiently and effectively. They will play a key role in identifying the roadmap for developing analytics and insights across the marketing ecosystem. These solutions may include tools, reports, models, data products and others that help support the business objectives of the marketing team. The senior manager will work closely with vendors, partners, cross-discipline teams, and marketing stakeholders to complete their work. CANDIDATE PROFILE Education and Experience _Required_ u2022 Bacheloru2019s degree in Marketing, Public Relations, Communications, Business, or related major u2022 2-5 years experience in sales, marketing, digital or related professional area u2022 Mastery of advanced analytics tools and data products including: Microsoft Excel, Power Query, Power BI, Power Automate, Tableau, Snowflake, Datorama u2022 Proficiency in marketing analytics, including nuanced understanding of channel-specific KPIs and measurement limitations, attribution modeling, and platforms. This team supports full-funnel marketing efforts across TV, Radio, OTT/CTV, digital, social, print, search, online video, email, web, and more. Familiarity with Google Campaign Manager, Meta Business Manager, Google Analytics, Adobe Analytics/Campaign, and other online advertising and measurement platforms. _Preferred_ u2022 Expertise using a data warehouse to access and manipulate large volumes of data using SQL or similar. u2022 Expertise in building tools and presenting data via data visualization tools (Tableau, Power BI, or similar). u2022 Experience with tagging (event tracking, campaign tracking, e-commerce tracking, cross-domain tracking, etc.) u2022 Experience connecting disparate data sources, building tools/dashboards to analyze and synthesize data, and then presenting findings, insights, and visualizations of these findings. u2022 Experience using genAI in marketing analysis to extract insights and streamline processes u2022 Experience in travel/hospitality space and/or with ticketed attractions/events. CORE WORK ACTIVITIES u2022 Serve as the teamu2019s subject matter expert on data, analytics, and measurement related to marketing. Help to upskill and resource the team with the information need to scale and grow analytics capability. u2022 Consolidate data across disparate data sources (e.g. email, web, paid media, earned media) and build dashboards, tools, and resources that allow for understanding performance and trends. u2022 Work with cross-discipline partners in special events, revenue management, sales, and marketing to identify business trends and impact of marketing on business performance. u2022 Lead the development and implementation of advanced analytical tools and data products using tools like Microsoft Excel, Power Query, Power BI, Power Automate, VBA, and Python. u2022 Lead the prioritization of work through strong collaboration and relationships with marketing leadership. u2022 Work with external vendors, agencies, and partners to access, aggregate, and analyze data. For example, partner with third-party ticketing vendor to get data on marketing offer performance. u2022 Provide frequent, regular updates on marketing performance u2022 Create automated dashboards u2022 Conduct more complex deep dives into performance u2022 Provide targeted and timely communication of results, achievements, and challenges to all stakeholders through reporting, presentations, and other formats. u2022 Collaborate with marketing leadership (brand and property) to identify and address analytics needs. u2022 Identify technical tools, solutions, and resources. Recommend vendors, manage contracting and implementation according to Marriott International policies. u2022 Ensure compliance with all applicable Marriott International policies regarding use of data. u2022 Collaborate with the Vice President, Brand & Marketing, Senior Director of Integrated Marketing, and Director of Digital Product to identify priorities and address analytics needs across the team. u2022 Perform other responsibilities as assigned. u2022 Travel required: Up to 20%. u2022 Excellent project management skills, with the ability to independently manage multiple projects. u2022 Team player: builds strong relationships and collaborates with regional and corporate stakeholders. u2022 Excellent presentation and communication skills (both written and verbal). u2022 Ability to take large volumes of complex and technical information and present it to Senior Management in a clear, concise, and complete manner to support executive decision-making. u2022 Strong attention to detail both in developing tools and validating data. u2022 Skilled at promoting a cohesive team environment and working both independently and as part of an effective team. u2022 Demonstrates self-confidence and is capable of building credibility among peers. Candidate must reside in Nashville, Tennessee or the DMV area (DC, Maryland, Virginia area). _At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._ Weu2019re proud to offer a wide range of benefits designed to support you and your family, enrich your wellbeing, empower your career, and spark new adventures. Benefits eligibility and options may vary depending on employment status, position and location. Click here ( to learn more. Marriott International is the worldu2019s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,u200b begin your purpose, belong to an amazing globalu200b team, and become the best version of you.

Created: 2025-12-05