Sr. Data Analyst - Spectrum Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at position is responsible for supporting Spectrum Reach's Market Research & Insights department with a focus on Data and Media Analytics. Sitting within the Enterprise Strategy & Analytics team, the senior analyst is responsible for harnessing large datasets to produce data-driven insights through automated reporting, dashboards, forecasts, ad hoc requests, etc. In addition to programming skills, this role requires thorough understanding of business analysis, data and media math methodology, data visualization, and storytelling.DUTIES & RESPONSIBILITIESExtract and integrate data from multiple sources to produce actionable insights surrounding Spectrum's viewership, advertising client outcomes, and marketing campaigns.Create and maintain data insight dashboards with a focus on simplifying and improving data consumption among internal stakeholders.Support local research & sales teams through unified sales opportunity reporting and slide automation at scale.Leverage traditional media research datasets (Nielsen, Comscore, Scarborough) to report on the competitive viewing landscape and market trends.Identify opportunities to use data to improve media strategies and craft datasets into intuitive UIs with the end user in mind.Support client and campaign attribution efforts through methodology development and data analysis.Develop and document data processes, definitions, and data quality municate complex data solutions, concepts, and analyses in a clear and effective manner to team members and business leaders.Achieve defined project goals within deadlines; proactively communicate status and escalate issues as needed.Identify and define data quality improvements.Collect and analyze internal use/download metrics and mine for insights and potential optimization.Other duties as requested.QUALIFICATIONSStrong command of SQL or PythonProficiency with data visualization software such as Tableau, Power BI, etcAbility to extract, analyze, package, and interpret data insightsHigh level knowledge of ExcelDemonstrated knowledge of cloud-based data warehousesAbility to work in a collaborative and dynamic team environment, as well as independentlyGreat organizational skills and experience managing timelines/deadlinesAbility to create and document sustainable processesAbility to present data-driven insights to all levels of stakeholdersAttention to detail and exceptional data accuracyAbility to handle multiple projects and prioritiesEDUCATION/EXPERIENCEDegree in Marketing Analytics or related field or equivalent experience4+ years in Data AnalyticsPREFERRED SKILLSMedia MathProject Management skillsExperience with AlteryxProficiency in using AI tools to streamline workflows2+ years in Media Research, Marketing, or Sales EnablementBDA353 2025-64420 2025Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.A qualified applicant's cri

Created: 2025-12-05