Program Manager of Membership and Marketing

Program Manager of Membership and Marketing - 32831 University Staff Description Program Manager of Membership and Marketing Campus Recreation Elevate Your Career at UCCS: Innovate, Inspire, and Impact in the Rockies Who We Are The University of Colorado Colorado Springs ( (UCCS) is a premier educational institution that prides itself on academic excellence, research, and community engagement and is actively seeking a Program Manager of Membership and Marketing to join our team UCCS offers a diverse and inclusive learning environment that fosters innovation, growth, and the holistic development of its students. The work location for this position is on-site. This position is Exempt from the Fair Labor Standards Act (FLSA) overtime provisions. At the base of the Rocky Mountains, Colorado Springs ( is captivated by its stunning landscapes, making it a paradise for nature lovers. This city is more than its sceneryu2014a mosaic of history, arts, and a vibrant tech scene. We invite you to join a community that cherishes outdoor adventure as much as forward-thinking growth, an exceptional setting for both career and lifestyle. Salary/Pay Range : $53,695 - $62,644 annually. Compensation will be commensurate upon experience and qualifications. Benefits at a Glance ( At UCCS, our employees are our most valued asset. We're proud to offer: + Generous Time Off: Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave. + Robust Health Coverage: Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices. + Financial & Retirement Benefits: Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options. + Further Your Education: Avail nine waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth. + Wellness & More: From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development. + Want to know your total compensation? Use our calculator ( to get the complete picture Summary The Program Manager of Membership and Marketing provides leadership to the administration and supervision of a comprehensive membership, marketing, and communication efforts of the department, leading member services recruitment and retention efforts, managing department image, coordinating interests of more than ten different program and service areas, and collaborating with colleagues throughout the Division of Student Affairs for the social marketing of holistic well-being. These programs are designed to enhance and promote wellness, leadership development, and participant connection to the campus community through outreach and member engagement. This position supervises 5-10 student employees and practicum/interns. This position provides leadership for the development, implementation, and assessment of the Membership and Marketing Programs short- and long-term objectives including strategic planning, budget development and management, policy and procedures, facility coordination, equipment lifecycle planning, risk management, and program performance standards/evaluations. The successful candidate will promote and cultivate an environment that values inclusiveness and diversity, engage in evidence-based decision-making, and promote student development and learning while supporting the mission and values of the department. Typical work schedule is 8am-5pm Monday through Friday with required work during evening and weekends to engage and support program staff and participants. No vacation permitted the week prior to and first week of each fall and spring semester. Essential Functions Leadership and Program Management + Directs the research, strategic planning, fiscal management, facility and equipment management, risk management, and assessment of the delivery of the department's Marketing and Membership Programs. + Directs, designs, implements, and evaluates a comprehensive high-quality membership and marketing programs that meets and balances the needs of the campus community and provides a positive experience focused on healthy behaviors and well-being through communication and education strategies. + In coordination with the Assistant Director of Business Operations, administers, develops, plans, implements, organizes, and evaluates a comprehensive membership, communications, and marketing programs. + Assess current marketing and promotional efforts and research industry trends to synthesize an annual communication plan for the department to best meet patron needs. + Collaborates with the Assistant Director of Business Operations in organizing and implementing community engagement and fundraising opportunities including alumni outreach. + Coordinates and assists Campus Recreation and Wellness team members in developing, planning, administering, and implementing special event, program, service, and special project marketing and promotions materials for the campus community. + In collaboration with the Assistant Director of Business Operations, assists in directing interdepartmental communication of programs, services, membership, and facilities information, schedules, and concerns to Campus Recreation staff. Promotions and Marketing + Responsible for the coordination, implementation, and evaluation of promotions and marketing, including brand management, social media, printed materials, web technologies, and department website. + Directs the development, implementation, and evaluation of department's program planning marketing/promotion strategies for targeted marketing publications to support programs, services, memberships, and facilities annual/semester program schedule. + Coordinates with internal stakeholders to provide cohesive brand messaging, both internally and externally. + Responsible for the management and development of digital video screen content within Campus Recreation and Wellness facilities. + Assist in the management of the Campus Recreation and Wellness website including design, development, maintenance, and evaluation. + Collects and analyzes data related to marketing campaigns/strategies and website/social media metrics and KPIs to evaluate effectiveness of meeting/exceeding goals and objectives. + Identifies appropriate social media channels to expand recreation program and membership awareness, and tailor's campaigns to the appropriate target audience. + Administers, updates, and provides staff training on department marketing standards. Membership + Directs the development, implementation, and evaluation of customer service initiatives designed to improve member program and service satisfaction. + In coordination with the Assistant Director of Business Operations leads member services including the utilization and organization of member management software and assists in the development and implementation of strategies that promote and maximize recreation facilities, programs, and services use. + Collaborates with facilities operations staff and the member services team to evaluate and promote sales of memberships, programs, and services. + Collaborates with Assistant Director of Business Operations to administer membership structure and appreciation including member inquiries and feedback to guide future action. + Designs and implements

Created: 2025-12-05