Sr Director, Customer Data & Insights (CD&I), ...

About This Role The Sr Director, Insights and Analytics Lead u2013 Alzheimeru2019s, will support the Specialty franchise by objectively defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. This position offers an extraordinary opportunity to innovate and evolve Biogenu2019s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence.u00a0 As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise. u00a0This role will partner directly with North America Leadership team members and Heads of Marketing, as well as functional leaders such as IT, to ensure a thorough understanding of our business insight needs, our data landscape, and how we leverage data to answer business questions efficiently and agilely Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand / franchise strategy in collaboration with the franchise lead, brand lead, and (as appropriate) Global stakeholders.u00a0 What Youu2019ll Do u2022u00a0u00a0 u00a0Lead and manage the relationship with Franchise Leadership Team u2022u00a0u00a0 u00a0Drive insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics u2022u00a0u00a0 u00a0Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategyu00a0 u2022u00a0u00a0 u00a0Proactively provide actionable insights to key stakeholders for both short term resource allocation decision and long-term strategy development u2022u00a0u00a0 u00a0Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand strategy and execution u2022u00a0u00a0 u00a0Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) for CD&I, and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment u2022u00a0u00a0 u00a0Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Marketing, Market Access, Medical, etc.), building consensus/buy-in amongst teams u2022u00a0u00a0 u00a0Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiencyu00a0 u2022u00a0u00a0 u00a0Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysisu00a0 u2022u00a0u00a0 u00a0Drive innovation in analytics and business execution to have impact on the business performance and investment strategy Who You Are You are an exceptional leader, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core stakeholders. You have: u2022u00a0u00a0 u00a0High Analytical Horsepower / Skillset u2013 High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team. u2022u00a0u00a0 u00a0Project / Deliverable Management Expertise u2013 High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights u2022u00a0u00a0 u00a0Advanced Strategic Thinking u2013 Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management u2022u00a0u00a0 u00a0Communication u2013 Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences u2022u00a0u00a0 u00a0Executive Presence u2013 High comfort in delivering and defending analyses/ recommendations to senior management u2022u00a0u00a0 u00a0High Customer-Orientation u2013 Acts as a service partner to marketing, sales and other functional teams u2022u00a0u00a0 u00a0Collaboration u2013 Able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analyses, and participate as a value-added cross-functional partner u2022u00a0u00a0 u00a0Deals Well with Ambiguity / Intensity u2013 Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs u2022u00a0u00a0 u00a0Independence u2013 Able to manage workload with limited guidance; effective managing to expectations and ability to scope/prioritize work with relatively high independence Experience Required: u2022u00a0u00a0 u00a0Minimum 15+ years relevant experience with a life sciences company or consulting firm supporting the healthcare industry u2022u00a0u00a0 u00a0Consulting background strongly preferred u2022u00a0u00a0 u00a0Solid understanding of commercial business and industry standard datasets u2013 script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.). u2022u00a0u00a0 u00a0Strong analytical and quantitative skill set, including Excel modeling skills u2022u00a0u00a0 u00a0Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables u2022u00a0u00a0 u00a0Strong communication and project management skills u2022u00a0u00a0 u00a0Driven, highly self-motivated, confident, high-energy individual u2022u00a0u00a0 u00a0Deep understanding of our business; the opportunities, risks, headwinds and competition, and dynamics across the market including revenue and demand dynamics that influence forecasting, marketing, and other commercial approaches u2022u00a0u00a0 u00a0Ability to drive change management/ organizational transformation through collaboration and lateral leadership. u2022u00a0u00a0 u00a0Results Oriented u2013 Delivers high impact and value in projects and initiatives. u2022u00a0u00a0 u00a0Successful track record working in complex matrix environments with a preference for global experience u2022u00a0u00a0 u00a0Bachelor's Degree Required; MBA or Advanced Scientific Degree Preferred Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States. u00a0

Created: 2025-12-05