Manager of Digital Marketing Analytics

Atlantic Health is seeking a Techno Functional Web & Digital Marketing Manager to lead our digital analytics efforts focused on web performance, consumer behavior, and campaign optimization. This role is pivotal in driving data-informed decisions across marketing, product, and consumer experience teams. The ideal candidate will bring deep expertise in web and consumer experience analytics and possess the technical fluency to collaborate effectively with vendors and internal partners. Web & Consumer Experience Analytics u2022Lead web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance. u2022Monitor site performance, user engagement, and conversion metrics to inform optimization efforts. u2022Translate complex data into actionable insights for marketing and product teams. u2022Ensure tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM). Team Leadership & Enablement u2022Manage and mentor one direct report (digital analyst). u2022Provide dotted-line leadership to cross-functional internal teams and vendor resources. u2022Foster a culture of rigor, innovation, and continuous improvement. u2022Build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement. Technical Collaboration & Vendor Oversight u2022Collaborate with IT, data engineering, and external vendors to ensure analytics solutions meet business needs. u2022Challenge, shape, and validate vendor-recommended & delivered solutions u2022Maintain a library of reusable dashboards, queries, and reporting templates. Innovation & Optimization u2022Evaluate and implement emerging tools and methodologies (e.g., AI/ML, dbt). u2022Champion automation of manual reporting tasks to enable self-serve analytics. u2022Drive continuous improvement in reporting latency, accuracy, and usability. Required Skills & Experience: u20226+ years of experience in digital marketing analytics, with at least 2 years in a leadership role. u2022Expertise in GA4, Power BI, SQL, Looker / Looker Studio, Google Search Console, and web analytics platforms. u2022Strong understanding of consumer journey analysis and campaign performance measurement. u2022Experience integrating & consolidating data from multiple sources (CRM, EHR, media platforms, etc.). u2022Excellent communication, project management, and stakeholder management skills. Preferred Qualifications: u2022Experience with Salesforce Data Cloud, BigQuery, and dbt. u2022Familiarity with tagging frameworks (GTM, Adobe Launch) and digital privacy regulation to ensure HIPAA compliance in digital tracking u2022Background in healthcare or other regulated industries. What Success Looks Like: u2022Web and consumer analytics drive actionable insights and digital optimization. u2022Business users can self-serve insights through intuitive dashboard and have alignment regarding other analytics projects, priorities, & requests u2022Digital reporting & relevant adjacent systems are integrated, automated, and aligned across the organization. u2022Strategic decisions are consistently informed by trusted, high-quality data. #LI-AW1 At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include: + Morristown Medical Center, Morristown, NJ + Overlook Medical Center, Summit, NJ + Newton Medical Center, Newton, NJ + Chilton Medical Center, Pompton Plains, NJ + Hackettstown Medical Center, Hackettstown, NJ + Goryeb Children's Hospital, Morristown, NJ + CentraState Healthcare System, Freehold, NJ + Atlantic Home Care and Hospice + Atlantic Mobile Health + Atlantic Rehabilitation We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners. We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades: + 100 Best Companies to Work For u00ae and FORTUNEu00ae magazine for 15 years + Best Places to Work in Healthcare - Modern Healthcare + 150 Top Places to work in Healthcare - Becker's Healthcare + 100 Accountable Care Organizations to Know - Becker's Hospital Review + Best Employers for Workers over 50 - AARP + Gold-Level

Created: 2025-12-05