Sr Marketing Manager

Job Description Weu2019re looking for a dynamic Senior Mattering Manager to drive growth and brand impact for one of our clients. This role requires a strategic thinker with hands-on execution skills across multiple marketing channels, a passion for innovation, and the ability to lead and mentor a high-performing team. ________________________________________ Key Responsibilities u2022u2003Lead Multi-Channel Marketing Initiatives: Oversee campaigns across digital, social, events, and partnerships to strengthen brand presence. u2022u2003Demand Generation Leadership: Manage and mentor the Demand Generation team, while supporting broader marketing efforts, especially in SEO and AIO (AI Optimization). u2022u2003Campaign Ownership: Plan, implement, and deliver end-to-end marketing campaigns, projects, events, and promotional activities. u2022u2003Growth Strategies: Develop and execute lead generation, retention, and customer lifetime value strategies to drive measurable ROI. u2022u2003Content Strategy: Lead content creation and ensure cohesive messaging and brand alignment across platforms. u2022u2003Sales Enablement: Build tools and resources that empower commercial teams and enhance the customer journey. u2022u2003SEO & AIO Execution: Own strategies to maximize visibility and performance across digital channels. u2022u2003Social Media Management: Drive organic social initiatives to build community and engagement. u2022u2003Brand Expansion: Identify growth opportunities through outreach, partnerships, and sponsorships. u2022u2003Team Leadership: Manage two direct reports, set priorities, approve deliverables, and monitor KPIs. u2022u2003Stakeholder Collaboration: Work closely with global teams and manage agencies, contractors, and partners. u2022u2003Innovation & ROI: Experiment with new channels and tactics while maintaining focus on measurable outcomes. Success Metrics u2022u2003Global brand growth and engagement. u2022u2003Increased lead generation and conversion rates. u2022u2003Improved organic search rankings and digital visibility. u2022u2003Positive team development and performance outcomes. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements u2022u2003Sits in FL, GA, NC, SC u2022 Expertise in SEO, AIO, and search engine marketing (Google Ads, organic ranking strategies). u2022u2003Familiarity with modern marketing tools: Google Suite, ChatGPT, Claude, and other AI-driven platforms. u2022u2003Strong visual and creative sense; ability to ensure marketing outputs are aesthetically aligned with brand standards. u2022u2003Proven ability to lead, mentor, and inspire teams. u2022u2003u2022u20037+ years in marketing leadership roles, preferably in B2B SaaS or tech environments. u2022u2003Demonstrated success in demand generation and multi-channel campaign management. u2022u2003Strong analytical skills with experience in KPI tracking and ROI reporting.

Created: 2025-12-05