Director, Automotive Sales & Strategy

Title: Director, Automotive Sales and Strategy. Compensation: $200K-$250K Location: NYC, LA, Chicago, Irving Position Overview: Nexstar Media Group, the nationu2019s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven Sales Director to lead our strategic sales initiatives within the Auto Dealership category. This role will be responsible for driving revenue growth by positioning Nexstaru2019s cutting-edge advertising and marketing solutionsu2014spanning digital, linear, and AdTech platformsu2014to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges. Key Responsibilities: + Category Ownership: Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance. + Solution Selling: Position Nexstaru2019s suite of AdTech and SaaS solutionsu2014including programmatic, OTT, CTV, search, social, and CRM integrationsu2014to meet the performance marketing needs of auto dealers. + Sales Enablement: Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical. + Coaching & Development: Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity. + Positioning & Messaging: Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.). + Revenue Growth: Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams. + Partnership Management: Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers. + Market Intelligence: Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy. Required Qualifications: + 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical. + Deep understanding of auto dealership marketing needs and dealer-specific AdTech solutions (e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns). + Proven track record of sales leadership, preferably in a matrixed or multi-market organization. + Demonstrated success in sales enablement, go-to-market planning, and team coaching. + Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams. + Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships. Preferred Qualifications: + Experience selling into Tier 2 and Tier 3 auto dealerships. + Familiarity with platforms such as CDK Global, , LotLinx, , or similar. + Salesforce or similar CRM proficiency. Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns Americau2019s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstaru2019s national television properties include The CW, Americau2019s fifth major broadcast network, NewsNation, our national news network providing u201cNews for All America,u201d popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Companyu2019s portfolio of digital assets, including its local TV station websites, The Hill and , are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Created: 2025-12-05