Associate Director, PI HCP Marketing

By clicking the u201cApplyu201d button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takedau2019s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. Job Description About the role: This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best-in-class launch in PI. This role is highly visible and important, as its remit will span all HCP marketing stakeholders and channels. Working closely with our customer engagement colleagues, you will develop and execute tactics likely including but not limited to personal and non-personal promotion, search, professional engagements, and congress presence. Success in the role will depend on effective cross-functional partnership and collaboration. You will also leverage data and insights to inform the decision-making processes and ensure that our strategies are rooted in deep understanding of HCPs' needs and behaviors. You will accomplish all of this through a focus on the end goal of winning for patients. You will report to the Director, USBU PDT Launch Lead. How you will contribute: Partner with the Launch Lead in developing: u2013 Positioning: brand personality, differentiation, brand pillars u2013 Campaign: core creative platform, research to inform concept selection Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies. Partner with SCIG brand team to ensure clarity in brand differentiation. Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant. Distill insights, validate business opportunities, optimize channel mix, and educate HCPs. Own strategically aligned engagement plans and tactics ensuring successful execution. Collaborate with brand and franchise teams to launch: u2013 HCP and Access marketing resources u2013 HCP fee-for-service plan and pull through (advisory boards, speaker pro grams, consulting) u2013 P2P strategy and resource development u2013 National and regional congress plans, including exhibit design/strategy, symposia/product theater content, KOL engagements u2013 Regional marketing resources as appropriate Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT Minimum Requirements/Qualifications: + Bachelor's degree + 8+ years' experience with increasing responsibilities in sales, marketing or related function + 4+ years of dedicated experience engaging with HCPs + Foster collaboration, and enable teamwork + Set priorities, develop roles and responsibilities, and manage external partners + Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions + Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners + Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of assets) + Leverage data and analytics to distill insights and drive data-based decision making Preferred: + MBA + Pharmaceutical industry experience + Experience working on a product launch + Experience in PDT, particularly Primary Immunodeficiency + Experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers Travel: + Requires approximately 25-40% travel, which includes travel to Cambridge, MA office + Ability to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. + Some weekend travel may be required. More about us: At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as

Created: 2025-12-05